Let’s talk about ENGAGEMENT for a sec.
We hear so many people every single day worrying about their engagement on social media. Guys, here are some things you can do – starting today! (Don’t worry… they’re pretty easy.)
1. Start small.
Don’t expect your audience to pause their scroll for an entire minute to answer a profound question you asked about them. We’re not here to share our deepest, darkest secrets – we’re here to be educated, inspired, and entertained.
2. Don’t just blather on about yourself.
Think of your social media as a customer service platform rather than a promotional platform. Show up to HELP your audience!
3. Call your audience to action.
Sometimes we need to be told that your latest post is worth saving / sharing / double tapping. There’s no need to do this on every single post, but if it flows with the content you’re providing don’t hesitate to give us a little nudge in the right direction!
4. Post content that’ll spark a conversation.
No need to chit-chat about the weather – ask us for an opinion and we’re much more likely to pause & reply.
When we DO comment on your post, put some effort into a reply! Getting a sentence or two out of your audience is a pretty big ask, and if all we get is a “heart” in return – well, that kinda sucks. Those comments are gold and when your audience is making an effort to chat with you WHY ARE YOU NOT TALKING BACK?!! (I get a little fired up about this one ?)
This is the tip of the iceberg, but it all comes down to showing up to SERVE.