Instead, focus on having more conversations. That’s it.
How clear are you on your brand message? Social media for social media’s sake is not going to get you very far. If you want maximum impact (which, duh) – it’s time to get down to the nitty gritty of your brand message.
How do you do it?
First – don’t try to sound sophisticated or clever. Clarity is crucial!
Start with the problem your potential client is facing. This is KEY, because it’s the hook that’ll get them interested.
Once you have their interest, present yourself as their solution.
And finally, cast a vision for what their life will look like after they purchase from you.
So the formula is: problem, solution, result. What do you provide? For whom? What’s in it for them?
This is what you’ll return to again and again (and again) whenever you’re doing anything in your marketing – and it’s also super handy to be able to pull a quick pitch out of your pocket when you get to chatting with a new acquaintance. Well worth spending a bit of time on!
Content That Resonates
Just like real life, social media is a two way street. If readers start commenting and double tapping your content, watching your stories and popping into your DMs, the algorithm is going to KNOW that you two are creating a legit relationship – and it snowballs.
- How can you be HELPFUL to your audience?
- What are some questions that you get asked all the time?
- Are there common misconceptions about your biz or industry?
Optimized Landing Page
You have five seconds to let your site visitors know what you do, for whom, and how they can buy it.
If your readers are just landing on a generic website page after they click through from your social media, you aren’t going to get nearly as far as if you create a page specifically around whatever it is you’re chatting about.
Be sure to include:
- A benefit driven headline
- The difference between you and the other businesses that offer the same thing
- A peek at your process
- An opt in box
- Social proof / testimonials
- And of course, a call to action!
Follow Up Strategy
How can you ensure that potential clients don’t forget about you the second they leave your site? There’s no sense in building up an audience on social and not having a logical next step.
This can be super intimidating, but it is so important to continue to serve your audience OUTSIDE of social media. The most interested people in your audience are the ones that are clicking through to your site! Those are warm leads, you guys! (It’s kinda rude to ignore them.)
Do you have a follow up strategy in place?
There’s a lot of buzz around building email lists… and it’s for good reason! We’ve seen them work for our clients and the stats back it up.
The mindset when you’re in your inbox vs when you’re on social media is totally different – we are NOT on social media to be sold to!
These platforms are best used for relationship building… and you can pull your most interested readers over to an email list and continue to serve them there.
You can also serve up ads to folks that have checked you out. Your email list, social media, and website are a gold mine for data that you can put to good use, once you know how!
Want a little extra guidance?
We’ve got your back!
We know… there are ridiculous amounts of information available to you on the internet – YouTube, podcasts, Skillshare, blogs, you name it – there’s a myriad of ways to learn everything you need to know.
You can buy a course – heck yeah!
You can also cobble together a whole bunch of stuff that you find for free – absolutely!
Here’s the other thing though.
It’s not just about the information.
What you really need is someone to help you apply this knowledge to your business. To hold you accountable. To help you put together a strategy that actually works for YOU.
Simply, effectively, minus the overwhelm.
That’s why we created THRIVE – our signature marketing mentorship. It’s the best of both worlds!
We’re not only stepping you through our signature marketing framework – we’re coming along for the ride! When it comes to marketing your business the RIGHT way, there’s no reason for you to go it alone.
If you’d like to get us on your marketing team for the next quarter, hop on over and get onto the waitlist for Thrive! See you on the other side!