Backpocket Strategies (Audio)

Create a Marketing Plan

If there’s ONE backpocket strategy that you take in, make it this one. Before you worry about what platform to be on and all of the tactics that you can use (and ohhhhh there are so many!), it’s important to assess the foundational pieces of your business. Hashtags and reels and the next shiny new thing will not save you if you don’t have a solid foundation to start with. Here’s where we get down to the nitty gritty on THAT part.

PLAY | 30 min

How to Combat Shiny Object Syndrome

I know, I know, you have a really great idea. Not just regular great, but REALLY GREAT. In fact, you have a whole bunch of really great ideas. I hear you, friend (and I’m totally with you). Ideas are why you’re an entrepreneur in the first place. The question is, how do we distinguish good ideas from sucky ones?

PLAY | 17 min

How to be Inspired Without Copying

Inspiration. It’s such a wonderful, magical thing. Our best work comes from inspiration—in fact, all of our work comes from inspiration. But it can be tough to know where to draw the line when it comes to “this is a 100% original idea” and “I’m ripping someone off.” Spoiler alert: no idea is original. But also: you never, never have an excuse to rip someone off.

PLAY | 13 min

How to Hashtag

Even in 2020, hashtags are a great way to get more eyes (and engagement!) on your posts—it’s worth sitting down and creating a strategy if you’re trying to grow your account. We’ve got tips for making sure your hashtags are not only always fresh & relevant, but also the best fit for YOUR account.

PLAY | 9 min

How to Create Irresistible Content

We all want content that our perfect fit readers will not only read, but save and link to so they can return to it again and again… but the amount of stuff that’s published online every minute is mind boggling. Sometimes it feels impossible that li’l ol’ you could stand out from all of the noise—but luckily, it’s easier than you might think.

PLAY | 12 min

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Alberta, Canada • Worldwide