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Disclaimer before we start: I say “older” but it’s kinda like that whole thing where if you’re 35+ you’re considered a geriatric millenial. Everything is relative. Women aged 40+ who have a million priorities on your plate, I’m talking to you! Navigating the world of social media can feel like a daunting task, especially for […]

Owning and operating a creative business can feel like a rollercoaster of vulnerability. (I KNOW it’s not just me haha!) On one side, you’re on fire! Doing your best work — the stuff you were born to do. But on the flip side, um, you have to showcase your own brilliance through your brand’s digital […]

I was 15 when I stumbled across a website with a background graphic and TEXT OVERTOP OF IT. My brain almost flipped inside out trying to figure out how they did it, and how I could do the same. Once I cracked it, I was hooked — so I’ve been around the block a few […]

First impressions MATTER. When’s the last time you’ve visited a roadside motel? Hopefully it’s been a minute, but either way — it served its purpose. But they’re usually kinda dingy and gross. You’re not sure if you really want to put your luggage onto the ground and you’re curious why the mini fridge smells like […]

Looking for the secret to master a solid social media bio? Let’s get to it! First up, what’s the difference between a great bio and one that’s not going to do anything for you? First, optimizing your bio is going to get you more followers — and more taps through to your site! More engagement […]

It’s officially Back to School season, and with that comes a desire to schedule everything and jump right into routine with both feet, amiright?  We know you have a TON of to-do’s on your list right now (including finding Gwendolyn’s other shoe she swears she brought home in June) and we want to be part […]

People use Pinterest to plan for the future — and that means that as a business owner, you need to know what’s coming up next. Right now they’re searching for easy lake food options, rainy-day craft ideas for their toddlers, and the biggest category trend for this summer? “Let’s get together.” (We’re into it.)  So […]

What the heck is an Instagram Broadcast Channel? Don’t worry, we’ve got the 411! Imagine being in the loop with all the latest updates on all of your favourite accounts — no riff-raff. You’ll know when they’re working on exciting new projects, promoting awesome new services, or even when there’s an open appointment in their […]

It’s officially July, and with summer comes a burst of energy and excitement that’s impossible to resist. Cold brew with a hint of sweet cream, anyone?! We know you want to spend your days poolside with the kiddos, NOT racking your brain for social media content. But if you ghost your community completely, you’ll have […]