Blogger Breakthrough Summit 2022 – Stories That Sell


Stories are absolute magic when it comes to selling on social media — and the best part is, they’re the quickest content to create! Rather than creating these in advance, document your life & business on the fly. You should be able to knock out most of these prompts in 60-ish seconds.

Always, always share behind-the-scenes enthusiasm & frustrations you’re feeling as you are developing your offer. And whenever you get a kind word / testimonial about your product, share that too! Those two things alone = $ in your jeans.

One more pro tip for stories: don’t spend any time wishing your viewers a happy day or telling them what you’re about to talk about. Jump right in with a “headline” and don’t ramble — I pinky promise it’s seamless on the other side & you’ll see your views go up!


What’s Holding You Back?

Use the quiz feature to ask your audience what’s holding them back from their goals. (A question box won’t work here because it requires wayyyy too much thought — keep it easy breezy to get the engagement you’re looking for!) After that, jump in face to camera & let ’em know how your offer — whether it’s free or paid — is going to help them get to the other side.

Red Flags

What are 1-3 red flags when someone’s looking for someone in your niche? Hop on camera & share. This content is great for establishing your expertise & building trust. Loop it into a two way conversation by using the question box to ask your readers for their horror stories too!

Who’s a Good Fit?

Let your readers self qualify for your offer by telling them exactly who it’s a perfect fit for… and who it’s *not* for. Do a mixture of face-to-camera video, selfies or brand photos, boomerangs, and text overlays to keep this series visually engaging — and try to keep it under 90 seconds! Follow up with testimonials if you have ’em, and don’t forget to tell your viewers how to purchase from you.

Your Offer

You can create this stuff in advance, but DON’T make it fancy. Use Instagram text & interactive features right in the app and share your offer in 1-3 slides. First, what’s the biggest transformation? Second, what else is in it for them? How is it going to save them time, frustration, or money? And third, how are they going to get their hot little mitts on it?

Your Offer

Yep, I know that you just talked about your offer. But (I know this doesn’t logically come as a surprise, but your emotions might tell a different story) people might need to hear about it a few times before they jump in and make a purchase. Do a quick (90 seconds MAX) rundown of your offer — exactly what it looks like behind the scenes & how it’s going to benefit your reader. Drop in a couple of testimonials, and then tell them to go buy it, pronto.

How do you feel about ___?

Use the poll or quiz features to suss out how your viewers are feeling about something in your niche. Hop in face to camera for 15-30 seconds & help them get started!

💡 Photographer :: How do you feel about getting your photos taken? Follow up with a tip to help them decide what to wear… and then tell them how many spots you have left & how to book.
💡 Nutritionist :: How do you feel about cooking supper tonight? Follow up by giving them permission to scramble some eggs & call it a day… and then tell them how your offer helps them take away some of that overwhelm.

Objection Buster

There are a few people who saw your stories yesterday and thought about it… and decided not to grab it just yet. Today, you’re going to address any “yeah but’s” that they might have. Nip ’em in the bud. Add another couple of testimonials, and tell them AGAIN that they need to grab it already. (Do you have a happiness guarantee? This is a great time to casually drop that in!)

Want more?


kick it up a notch

with our free resources:

your marketing wingwomen

Alberta, Canada • Worldwide