Sigh of Relief

💡 Let your readers get a quick peep of something that’s coming up soon! 

My to-do list is gonna breathe a massive sigh of relief when I finally list these [product name] on the website — I’ve only rescheduled it 57 times. 😂 They’re so close!


What could that be?

💡 A post that’s relatable AND shares a bit of small shop love? A big ol’ heck yeah to all of these! 

There’s been a lot of scrolling to keep my mind off of [whatever’s looking particularly chaotic in your life right now]. Which has resulted in a lot of online shopping. Which has resulted in a lot of me looking at my hubby like, “I can’t imagine why there would be another package on our front step right now.” 😂

I probably shouldn’t even ask, but what’s the best thing you’ve bought recently? Mine is [list your fave purchases, better yet if they’re from a small shop!]


Leaves Are Falling

💡 Pretty straightforward. You need to sell to, you know… make sales and be profitable!

Leaves are falling and [Your Business Name] newest [product] is calling! If you’re looking to upgrade your [fill in the blank], look no further. Click here to check out what’s in store this season. (Spoiler: discount code included]



💡 The energy and enthusiasm you put into your products is the thing that makes them magic… so don’t forget to let your readers know just how much love goes into them! If you’re hyped, they’ll be hyped. And that’s a pinky promise!

We plan our collections a year in advance (yes! A year!) and the [name of product] has been the hardest secret to keep — we just love them so much! We made sure [super quick something neat about your product]. Go grab yours!


Season’s Screamings

💡 Get real, but make it super seasonal by posting this right before Halloween, when everyone’s got spookies on the brain!

My worst fear [in your niche, ie business, being a mom, etc] was always that [tell them what you were afraid of] but I know now… [share lessons you’ve learned along the way]. Long story short: I got over it. 😂


Trade Offer

💡 A fun new spin on the classic question: what do you recommend? 

TRADE OFFER: I give you this bathroom selfie & you tell me some new [music / books / podcasts / food] I gotta try. 👇


True or False

💡 Here’s an easy engagement booster! Make it true to your industry and brand.

I’d argue that this is true: [the cuter the outfit, the better the workout]. [insert your reasons here] How ‘bout you?


Happy Thanksgiving

💡 No better time to show your appreciation than (Canadian) Thanksgiving! From your clients to the food on your table, and everything in between — what are YOU thankful for today?

It’s been a real doozy of a year. And yet, today, my heart is FULL.

When I look back at everything that’s happened in 2021, [list the good, the bad, the ugly!]… I can’t help but recognize how much I have to be grateful for. [Share what you’re appreciating just a little more today.]

What about you? How has YOUR year been? What goodness are you going to try to soak up today?


Spot of Sunshine

💡 Sometimes, when it’s a Wednesday morning and it feels like there’s still a whole lotta time till the weekend, we need a reminder that everything really is okay. Drop into your reader’s feed with a spot of unexpected sunshine and brighten their day.

Well well well, if this isn’t just the reminder we all need on a Wednesday.

[insert reminder here]

Whether it’s pushing towards the weekend, reaching a big goal, or just making it through today, keep going… you’re almost there. I’m rooting for you! ♥


Dead End

💡 We all make mistakes, and the dumbest thing is a lot of us make the same ones. 😂 What are some pitfalls that your clients might’ve made on their journey? Let ‘em know they’re not alone, and that it’s going to be okay. 

How many of these dead ends have you fallen into on your [insert niche here] journey?

These are the most common mistakes I see people making when [fill in the blank]: [list common mistakes]

But the scariest one? When you give up before you see any results!

[pep talk here: good things take time, etc]

Which of these traps have you fallen into? Let’s chat!



💡 Don’t get caught in the trap of comparison or expectations. Slow growth = strong roots, whatever that looks like for you and your business. 

Reminder – it takes time to learn & master new things. Be kind to yourself & trust the process… it’s worth it in the end!

(psst… can I help? Drop me a DM!)


Time for a checkup!

💡 Progress is better than perfection, but it’s still important to encourage your readers along their journey. Here’s how you can do that!

You’re calling the [insert industry] doctor! That’s right, it’s time for a [insert niche here] check-up.

Here are a few questions you can ask yourself to find out how healthy your [niche] habits are:

[Question 1, 2, 3]

Don’t forget to hit save! (And check in again in a couple of months!)


Why You’re Stuck

💡 What are your client’s goals? What’s holding her back from achieving them? 

Having issues with [insert problem here]?

A combination of these three things is the number one reason I see [your perfect fit client] struggling with [repeat problem in slightly different words]

When you’re ready to [cast a vision for what their life could look like if they accomplished their goal] send me a DM & I’ll [how you’ll help them; ie chat about it, send them a freebie, sign them up for a paid offer]


Finish Strong

💡 Hello, Q4! You kinda snuck up on us, didn’t you?! If you didn’t do this last month, it’s time to check in on your goals… and that’s true for both you AND your readers. What do you have to do in the next 3 months to meet (or exceed!) the goals you made in January this year?

Let’s make sure we’re setting ourselves to END 2021 STRONG. [Give your readers a deadline for booking with you!]

I don’t want you to look back at the end of December & think, “Dang, what happened to this year? I was so busy with stuff I didn’t need to be working on! How am I ever going to get there?”

We’ve got a full quarter left to make this YOUR YEAR. If you’ve got BIG goals, dreams that you want to move on but you’re stuck, let’s dive in together and make some moves.

(Pssst… this is my own secret to moving the needle in my business. I invest in myself & I’m excited to work with other people who will help me get to where I want to go. Let’s do this!)

DM me & let’s chat about if this is the right fit for you!


Social Proof

💡 You’re about to do some serious selling and your readers need to be reminded that you’re worth the investment. Today is the perfect day to share what previous clients are saying about you and your offer! 

You know how small business owners do a little happy dance every time [they book another client, sell another product, etc.]? We’re the same… but whenever we get feedback like this 👇 it’s multiplied by TEN. Heck, maybe even more! 😅


What makes you want to bust out some sick dance moves?! Comment below.


Confession Time

💡 Let your audience in on a juicy little secret about you and/or your biz and connect with them. Encourage them to spill the tea on an unpopular opinion they might have! 


I don’t like [something in your niche you’re supposed to like, but don’t]. Like at all. Could do without it and [share something in your niche that you prefer]. There, I said it!

Am I the only one who feels like this?! Where my peeps at?! (And bonus points if you tell me an unpopular opinion that you have… no judgment, I promise. Heck, I’m probably right there with you 😅)

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