💡 Run a super quick last minute flash sale before you shut down for the holidays to help clear out some stock before clearance season hits (and while people are still actually buying and using holiday stuff!)

Surprise! Use code LASTMINUTE for an extra 25 percent off our holiday sale section. So many good markdowns — go grab those couple of last minute things before we shut down for the holidays! Sale ends tonight 11:59 [time zone].


💡 Remind your readers to place their order for your product TODAY if they want it in time for Christmas.

Don’t get your tinsel in a tangle!

Between drying out your kids’ soggy winter gear, squeezing in last-minute decorating, teacher gifts, baking cookies… the million to do’s in between — the countdown to The Big Day is *officially* on.

You haven’t missed the shipping deadline for [insert product]… *yet*. Place your order before [insert date] and get it in time for Christmas! Heck, maybe with a few seconds to spare! 😉


💡 It wouldn’t be December without a little reflection, would it?! Take stock of the highs and lows of 2021 and connect with your readers by sharing some of the good, the bad, and the ugly. We’re in the busiest selling season of the year and a little reminder that there’s an ACTUAL PERSON behind your brand will go a long way!

Best clients. Best year. I’ve had some ups & downs this year between [two big things you had on your plate; ie — juggling business and a toddler]. But you know what? It’s been freaking AMAZING to help you make your dreams come true & the hard work pay off.

Leave it at that, or make your caption more intimate by sharing a story of how you’ve almost given up in the past couple of years… and what kept you going.

So thankful I get to [job here]. What a joy!


💡 Dispel any preconceived notions people have about your industry so they know it’s safe and smart to buy from you.

Here’s the truth about [insert niche]:

❌ FICTION :: [insert common misconception; ie — having body fat is the worst thing for your health, etc.]

✔ FACT :: [dispel the myth with a truth bomb!]

Repeat as needed! Add a few more fiction vs facts to this post or split it into a 2-3 day series!

Questions about [niche]? Put ‘em in the comments for the TRUTH about [niche]. 👇


💡 Instead of doing a gift guide, shout out your favourite local businesses of 2021 and encourage your readers to check out their socials. Make sure your audiences are aligned so when they share the post to their page and shout YOU out, their readers will be interested in you and your offer!

I couldn’t have made it through this year without:

🎁 [@localbusiness], because [insert their offer and the difference it made in your life].

🎁 [@localbusiness], because [insert their offer and the difference it made in your life].

🎁 [@localbusiness], because [insert their offer and the difference it made in your life].

These guys are absolute TREASURES and if you want to keep your sanity in check next year, you’ll want to check ‘em out!

In the comments,share your favourite purchase from a local business this year. (Bonus points if you tag ‘em!) 👇


💡 Yep, it’s another testimonial. These are important for seasons of selling!


Well… not really. But now that we have your attention, here’s what a recent [student, client, etc] had to say about her experience with us:

[“Insert testimonial here”]

Ready to give it a whirl? [Class schedule, shop, etc] linked in our bio. Oh, and put your favourite emoji in the comments so we know that you were really hoping that we’d share our deepest darkest secrets… we still might share a thing or two! 😉


💡 Remind your readers to book your services TODAY if they want to save some dough.

Don’t get your tinsel in a tangle!

Between drying out your kids’ soggy winter gear, squeezing in last-minute decorating, baking cookies… the million to do’s in between—

You haven’t missed the booking deadline for [insert service]… *yet*. Book before [insert date] to keep some extra dollars in your jeans AND get [insert result of your service].


💡 Get your readers excited about giving back to your community… AND close another sale!

“Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas… perhaps… means a little bit more!”

We know you’ve got a few things left on the Christmas list, but since Christmas means SO much more than what’s under the tree, we’ll be donating a portion of proceeds from [insert timeframe] to [insert local charity].

[Share a little bit about the charity and why this is the one that’s been selected as a recipient of proceeds. Include info on how your readers can get involved beyond making a purchase from you.]

Friends, your support means the world! Thank you for supporting my little biz AND giving back to an initiative close to my heart. You are so appreciated. ♥


💡 The trick to this caption is keeping it short & sweet. Bullet out 3-5 things you’ve learned & call it a day!

Lessons learned in 2021.

🤯 [Quick example: try new things. It’ll be scary, but… scary is good.]

Your turn! Drop a comment and tell me your biggest lesson this year. 👇


💡 What’s December without a whole lotta joy and gratitude?

Whew! 2021. 

Blessings on blessings on blessings. I’m out here today being so freakin’ thankful for everything in my life.

For my fam, for this community, for you, and for spreadsheets. 😂 #realtalk

It’s hard to describe the growth that [Name of Business] experienced this year. [Share some numbers: ie — number of clients, cups of coffee, etc.]

From the bottom of my heart, THANK YOU. Here’s to another year together!


💡 If you’re needing a break, chances are you don’t even know how to take one at this point. Pop this post up & peace out for a few days!

Anyone else ready for a break from the noise? Dang, IG has been chaotic these last few days! Between work and, well, life, I’m finding it more important than ever to get quiet and BREATHE.

[Share a simple mindfulness practice that you do when things get a little too gnarly in social media land]


💡 Take a break from selling and boost your engagement with this post!

Which one are you?

Team Theme — you selected the perfect gift wrap colour scheme and all of your gifts are beautifully wrapped.


Team DONE — so what if you’re still using the same roll of gift wrap that you got from Costco 3-years ago?! Wrapped is WRAPPED.

I’ll tell you mine, if you tell me yours! 😉👇


💡 As we wrap up the year, it’s so much fun to look back on how far we’ve come. If you have a B2B business, share what your best investments were this year! (Bonus: make this sharable / chat about this in stories too, and you’ll get on the radar of *other* people in your mentor’s audience, which can help you find super dreamy, up-levelled clients!)

What’s the best investment you’ve made for your business? For me, I gotta say [insert description of investment here; tag the person you purchased from].


[Explain exactly what you got out of the investment: ie — “I run three social media accounts, so having plenty of photos to pull from has been a massive time saver.”]

PS: Did you know [insert investment type here] is also a tax write-off? Win, win!


💡 This is classified as a nurture post, but if you want to do a last push for bookings just plug your offer into this post! 

How how HOW is it the beginning of December already?! I feel like I was *just* shopping for a swimsuit. If you’ve been procrastinating on [your niche] in your life or business, now is the perfect time for a refresh!

A few things that you can do to get started today are: [list off a couple of quick things that’ll help your reader get her *ish together

I know you’re not gonna do this TODAY, but save this post so that you can at least get to it this week!


💡 Do this post carousel style!

SAVE this so you can kick off the new year with things that work — and avoid the stuff that doesn’t! Hah! 

What does *your* daily routine look like? How do you stay productive? Let me know!


💡 Yep, this post is no nonsense. As a general rule you’re not going to see a whole lot of engagement on sales posts like these, BUT! It’s so important to let your readers know *exactly* how you can help them. (And often. Like, once every nine posts isn’t too much!)

Four ways you can work with me in 2022. (Don’t freak out; my packages haven’t changed — I’m just reminding you.)

👉 [Service 1] [List deliverables, the juiciest thing that’s in it for them; usually saving time, money, and frustration.]

👉 [Service 2] [List deliverables, the juiciest thing that’s in it for them; usually saving time, money, and frustration.]

👉 [Service 3] [List deliverables, the juiciest thing that’s in it for them; usually saving time, money, and frustration.]

Pack some personality into this post! Don’t be shy about sharing why they’re going to LOVE working with you specifically. Wrap it up by telling them what to do next! 


💡 Everyone is busy selling on socials so address any objections people may have about your offer head on. It’ll help you stand out from all the noise AND show your readers why they should invest in you.

CANVA: It’s more than $ in your pockets

I know that [insert niche here] can seem like a major investment. Let’s be real, it IS a major investment. Let’s not knock that. But I also know that when you’re trying to figure out whether it’s worth it or not, you need to consider more than dollars in your pockets.

Sometimes investing means:

⭐ [What are some of the less tangible things your clients get from working with you? Accountability? Free time? Credibility? Less overthinking?]

I want to learn about your business & brainstorm how working together could level you up. I’m launching [2022 offer] bigger and better than ever. If you’re even a little bit curious, hit the link in my bio & schedule a call! (Zero pressure, zero strings attached. I’d love to chat either way!)

And here’s something to think on: what’s one scary investment you made that changed the whole game for you?

kick it up a notch

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