Big Picture

💡 Fill this in with one of your favourite quotes!

When the here and now is rough, when your to do list seems too big to tackle, when you’re four days into the new year and [things are going sideways; ie your kid is sick], or you’re experiencing growing pains and you just wish you could see your life in a year, remember this: the big picture is pretty dang beautiful.

Not always easy to see, but worth it. Keep on keepin’ on.


We’ve Got Plans

💡 You’re so dang close to your business that sometimes you can’t see the forest for the trees… get some perspective on what your readers want to see from you by, well, asking them.

2022, we are READY for you! What are you hoping to see from [Company Name] this year? Just so you know… we’ve got plans. [Spill some juicy deets if you’ve got ‘em, or keep this open ended!]


Just Joking

💡 Is it just us, or does everyone on Instagram appreciate a good dad joke? Lighten the mood — and throw on a PS that’ll entice your readers to purchase from you.

We’re blending our love of humour and [niche] with today’s joke. Buckle up, we don’t think you’re ready for this one.

[insert joke here]

[How can people book or purchase from you? Add a call to action here… if you can incorporate a pun from your joke, you get a hundred high fives.]



💡 How ‘bout an intro that *doesn’t* start with “Hey friends! It’s been a minute since I hopped on here and introduced…”?!

Every day passes more quickly than the one before it. Every day I’m shocked that again, it’s 4pm and [what your life looks like late afternoon]. My days are filled with [the tiny things that fill up the hours].

Every day is so full. There are a million tiny tasks. A MILLION. Tiny. But meaningful tasks. The silliness. The routines. The conversations.

It’s what I always wanted, and now I’m living it. I’m in the good old days, and I know it. Thanks for coming along for the ride!

[Your Name]


Happy New Year

💡 Kick off the new year and say heyyyy to your readers with positive (but super real) energy. Goals part is optional.

Hey January 1st, you better watch your back. I’m coming.

I might be covered in [what are you actually covered in? Ie; dirt from puppy paws? Toddler boogers? Zit cream? Essential oils?] but I’m coming.

This is *your* friendly reminder that this Monday’s got nothin on you and this week’s potential is limitless. (Yeah, I know that January 1st is just a day on the calendar but you can’t deny that it feels pretty dang fresh! What’s one goal that you have for this year?)


Overdressed? Underdressed?

💡 Yep, it’s a quote. They’re super sharable & savable, which makes them top notch Instagram content. Have fun with this!

Okay, I took some liberty with the quote but it’s true! 😆 Wear to [casual place] or [fancy place] and always look cute.



💡 Whether it’s your 10th sale, 100th sale, or 10,000th sale, every milestone is worth celebrating. This giveaway is (1) not a cliche – hooray! and (2) an easy way to reward your most loyal customers – always a win!

Thank you (for the billionth time, I know, but forever from the heart) for letting me grow this business! I’m so lucky to wake up every day & do this.

I’m super close to [number] sales and I can’t even tell you how grateful I am. So let’s have some fun with this! To the person who places order [number]: I’ll refund your ENTIRE order. Eep! You know what to do.


Snowman Contest

💡 Wait for the next windy, miserable, snowy… wait…COZY day and use this fun idea to encourage your readers to (1) get some fresh air; and (2) share your product!

Snowman Contest ⛄

Dress your snowman using any [Company Name] pieces… get creative! Snow not required if you live somewhere warm (you lucky duck 😂).

Tag [@yourbusiness] and use the hashtag [#hashtaghere]

Entries can be submitted through [Date] — we’ll choose two random winners to win $150 credit! Go get some fresh air!


Winter Essentials

💡 Tag your other fave small shops in this post to spread some of the love!

A winter [perfect fit client; ie baby] essential list —

➡ [list here; include your product, of course!]

What are *your* must haves these days?


Valentine’s Day

💡 We’re in the doldrums of winter… remind your readers that V-Day is around the corner & clear out some of your stock.

End of season sale starts now! Items up to 70 percent off! We’ve been live for about 45 minutes and the shelves are clearing out quickly. (Psst… wouldn’t this [item] be perfect for Valentine’s Day? Now’s the time to snag one!)



💡 January is hard enough without having to get fancy. Do you have anything in your shop that could constitute a uniform for 2022?

2022 uniform


Spring Cleaning

💡 Just a wild guess, but if you’ve got anything you’d like to clear out before launching your spring collection now is the time! (I know it says spring cleaning, but it’s a January Vibe for sure.)

Anyone else in the spring cleaning mood? 🧹🍃 We are! Use the code FLASH SALE to shop [sale]. Shop link in profile.


💡 If you can gamify your information, freaking DO. IT. Create a checklist (or better yet, a carousel with a series of checklists!) to help your perfect fit clients score themselves & make sure they’re on the right track.

What’s Your Score?

Want to kick off 2022 with a bang? Use this audit to make sure you’re on the right track! SAVE THIS list because you’re going to want to check in a time or two throughout the year! 


💡 There are people in your audience who are curious about your service, but they’re not ready to pull the trigger. Your goal is to make sure that you’re top of mind when they are ready — and you can nudge that day up a little by reminding them how you can help them!

Why You Need Us

[Your niche; brand photography] and why it matters

➡ [list reasons here; ie the way your brand looks impacts the audience you attract]

As a [perfect fit client; ie service provider], I strongly recommend that you invest in [product or service; ie brand photos], if you want to [goal here; ie establish trust & attract your perfect fit clients to do business with you]. What are your thoughts?

PS — we offer [service


💡 This is a juicy one! Helpful, savable info for folks who are in the market for your offer, sharable info for others in your niche — but ALSO helps you stand out as a true professional (yes, you ARE one!) Oh, and you’re going to be the first call for people that have already attempted to hire but didn’t get what they should have.

Who’s Responsible?

Are you confused about what a [service provider; ie brand photographer] should be doing for you?

Here’s a quick side-by-side comparison to make it easy to know what to expect when working with one. You might find a unicorn who offers services from both columns, but the stuff in the “yes” column is what you should seek out when finding a [service provider; ie brand photographer]!

Make sure that if you’re paying for professional services, you’re actually getting ‘em from a professional! SAVE THIS POST for easy reference when you’re ready to hire!


💡 This post is a little bit personal, but still gets straight to the point on what you offer & why — which makes it perfect for Instagram.

Just Like You

Stop here for a quick sec and imagine how it would feel to [benefit of your service; ie “make twice as much money in half the time” or “sit with your kids & look through photos of this week”]. That’s why I’m here, friend. Just like you, I wanted to [insert goal here] which is why I’m so tickled to work with [perfect fit client; ie brides planning their dream weddings] every day. Ready? Visit [tag yourself] to get started!


💡 Sometimes, it’s hard (ahem, impossible) to put a dollar value on the results that you get for your clients. Yes, you might take something big off of their plates — but what does that do for them? Get them into a zen enough state that they *don’t* throw their children at their husband the second he walks through the door? Give them enough time to play a game of Yahtzee with their kid? Get enough dollars into their jeans that they can get a bougie latte *without* feeling guilty about spending the family money? Priceless. (The more visual / specific you are with your examples, the better it’ll land)


I built my entire business around helping people [save time, money, or frustration] so that they can [what they’re capable of with all of their time & sanity back].

I do this by [share what you do in a day].

And friend, all of that is PRICELESS.

If you’ve been wanting more [ease, etc] in your life so you can focus on [dream life], then my [offer] is here to get you there!

[Dig into the details of what it looks like here; ie “I do this so you can do that”]

Click the link in my bio to book a consultation with me & learn more! Can’t wait to chat.


💡 Women are *all* wearing a million hats (whether they’re business owners or not — this post is super adaptable!)… and we all have tasks that we dread. This is a great opportunity to put your offer out there, but also help your reader with ANYTHING that doesn’t light her up! Win, win.

I Hate This List

Comment the #1 thing you hate doing in your business 👇

These tasks don’t have to be things that make you want to light your hair on fire… they could easily be tasks that take up too much of your time or straight up just aren’t your fave.

If [task] takes up a good chunk of time every week, it might be time to hire an [expert]. If you hate having to [do this task], you might want to consider automating it so it’s done for you.

And if you hate [task that YOU help with], well, that’s where I come in. (Yeah. I’m the weirdo that LOVES it. 😂

Drop a thing or two that’s on your “I hate this” list! (Who knows, there might be someone right here in the comments who can help you take back some of your time! Hallelujah!)


💡 These are the posts that attract your PERFECT fit clients. Don’t be shy about infusing your personality into this one! To the max!

C’mere, You

How to be a kickass client: [Share the stuff that you love about your favourite clients AND WHY; ie, be fun! We know that running a business is hard, but it’s better when we can all have a laugh; be open; have opinions; etc]

If this sounds like you and you’ve been thinking of jumping on the [niche] train, DROP US A MESSAGE ALREADY. You’re going to love working with us!

kick it up a notch

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