Caption 1

⚡ Give your audience some ideas on new ways to use one of your best selling products! (Bonus: You can totally turn this into a reel, too)

Uhhh, [your name]?! Other than [obvious way to use your product] what do I even need [your product] for?! 🤷🏻‍♀️

I’m so glad you asked!

Here are 3 unique ways to use [your product]:

[Share a unique way to use your product].

Using [your product] is going to [benefits of using your product]. Who doesn’t want that?! 😉

Did this inspire you to start using [your product] in a new way?


Caption 2

⚡ Share a client testimonial so that those on the fence about purchasing your product will see why they should take the plunge! 📷 Break up your feed by sharing a screenshot of the client testimonial.

[Wearing/owning/trying/etc.] [your product] won’t just make you feel amazing, it’ll also [another benefit that your testimonial mentioned].

Don’t take my word for it though — check out what [client name] had to say:


(Insert testimonial here).

The best part is that you can feel this way too — (Head to the link in my bio/grab your own pair/etc.) to experience this feeling for yourself.


Caption 3

What’s a common pain point for your clients and how does your product solve it? Tell your audience!

One a scale of zero to ten, how much do you enjoy [insert paint point]?

Wild guess, but I’m assuming that’s a giant ZERO, #amiright?

Lucky for you, I have a solution!

[Tell your audience about your product and how it helps solve their pain point].

Needing this in your life? Yeah, you are! Head to the #linkinbio to snag yourself one!


Caption 4

Ask your audience for some input on what type of product they’d like to see more of from you in the future!

The hard-pressing question of the hour — what’s your favourite [your product]?

I’ve been thinking about what type of [your product] I’d like to make for you but am stuck on which you’d prefer to see more of!

[Option A] or [Option B]? Drop into the comments and tell me which option is speaking your language?


Caption 5

Who is your product for? Describe your ideal client and invite them to purchase from you! Pair this caption with a photo of you or a client using your product.

The more I create [your product], the more I’ve come to realize that, at the heart of it, I’m creating for [describe ideal client.]

There’s just something about creating the perfect [your product] for them that lights my heart on fire!

If that’s you, drop into the comments with a 👋🏻and head to my website to grab yourself a [your product name]. #linkinbio


Caption 6

On a scale of 1-10, how much does your dream client need your product? (Spoiler: A FULL 10, obvs.) Tell them why!

Here’s the thing — you can continue [frustration your client’s feeling] OR, you can solve it by snagging yourself [your product].

I 10 out of 10 recommend solving your problem with this easy-peasy fix! 😉#shamelessplug

Ready to change your life? Head on over to the #linkinbio to grab your life-changing [your product].


Caption 7

Why are you so passionate about creating your product? Share your “why” with your audience!

I’d be really naive if I thought I was the only one capable of [creating/offering] [your product] — but to me, it’s so much more than [making/selling/providing] [your product].

[Share your why].

Thanks for sharing this little corner of the internet with me, and allowing me to [create/sell] [your products] that ignite that passion within me! It means the world to me! 💖


Caption 8

What are 3 unique selling points about your product? Share them.

The truth is, you can purchase [your product] at any number of places. (Heck, the online world is full of them!)

Here’s 3 ways that my [your product] stands out from the rest: 😉

[Share 3 unique selling points].

Now that’s worth buying, #amiright?! Head to the link in my bio if you agree! 😘

🔥 HOT TIP — if you can’t think of anything that makes your product unique, think about your client experience. Is there anything you do that helps your experience stand out from others? Maybe it’s your incredible return policy, the fact that you’ll hand-deliver your products…?


Caption 9

 What will your clients FEEL when they use/wear your product? Paint the picture! Pair this caption with a photo of you happy dancing or of a happy customer using your product. (Pssst… this would make a great reel too!)

That “I’ve got new feeling!” 💃🏼

Tell me, when’s the last time you felt this excited?!

Our helps all our customers feel [how do they feel when they use/wear your product?].

Want in on the feeling? We don’t blame you! 😉

Head to the link in our bio to treat yourself with [a pair/the new line/a cozy shirt/etc.]


Caption 10

Instagram vs. reality. People love to see this stuff! 📷 A picture-perfect photo of you using your product. Then slide to a second photo of what it really looks like.

Psst… I’m going to let you in on a little secret. 🤫


Scroll right to see a little “real-life” reality of what’s really going on over here.

What you see —

[Share the idyllic version of what’s going on in life].

What you don’t see —

[Share the reality.]

Is this the case for you too or does [what’s causing the reality] happen more often than not for you too? 😅


Caption 11

Share three reasons your audience needs to STOP their scroll and go and purchase your product RIGHT NOW. 📷 Get goofy and post a photo of you holding your hand out. Think: hand in focus, your laughing face out of focus in the background. OR, switch it up and hold your product forward!

If you’re anything like me, you have every intention of doing something… but then life happens and before you know it, you’ve forgotten.


Here are 3 reasons you should buy RIGHT NOW!

[Share the 3 reasons why!]

I know you’ve been meaning to — hopefully this was the friendly nudge you needed to get it purchased and cross it off the “I need to” list.

Don’t worry — I’ve got your back! 😉


Caption 12

 Boost your engagement and connection by sharing a photo of yourself with a little bit about who you are. (Awkward, I know.)

Hey, hey! The elusive “they” say it’s important to not only introduce yourself every once in a while, but to also share your face. Anyone else always feel awkward dropping in with a photo of yourself or is it just me?! 😅

If we haven’t met yet, I’m [name], the [describing adjective] who [creates/sells/etc.] — 

[Share something funny/awkward about yourself].

[Share something vulnerable/personal].

[Share something positive that displays one of your core values].

I’d love to get to know you better — drop into the comments and tell me a random fact about yourself!


Caption 13

What’s a common problem your ideal client faces? Share your own personal experience and 3 tips you implemented in order to turn the situation around.

If you’re struggling with [common problem your ideal clients face], you’re definitely not alone! So many [describe a niche your ideal client would relate to] deal with the exact same thing!

[Share your own personal experience with the problem/share an example from a client you’ve worked with without naming names].

If this sounds like you, here are 3 things [I/they] did to turn the situation around:

[Share 3 tips]

Save this post to refer back to later and tell me in the comments, which tip are you most excited to try?


Caption 14

 Tell your ideal clients how your service can help them overcome a specific pain point. What benefits will they have when working with you?

Let me guess — you’re constantly struggling with [pain point your ideal client consistently struggles with] and you aren’t exactly sure why 🤷🏻‍♀️

I’ve got a pretty good guess. 😅

You [the positives that your ideal client/ideal client’s business experiences] and that excites you! But even still, you [related pain point your ideal client struggles with].

Frustrating, right?!

Lucky for you, [your service] plays a role in finding the solution!

[Having/using] [what your service offers] will:

[Share 3 quick ways your service helps overcome the constant paint point].

And that’s just the tip of the iceberg! 🤯

You’ll not only reap the benefits of [what your service provides/what you help your client overcome in a nutshell], but you’ll do so all while [what they’re trying to achieve]. Sounds pretty good, right?


Caption 15

Help your audience overcome something that is holding them back from using your service. What do you tell your clients/potential clients in order to help them overcome this hangup?

I get it — [imposter syndrome/overwhelm/fear] has kicked in big time. You’re afraid that [mindset block/obstacle your client is facing]. How do I know? Because not only have I been there before, but it is by far the most common thing I hear from my clients and [someone your ideal client identifies with]. So let me tell you what I tell them…

[What do you tell your clients/potential clients in order to help them overcome this obstacle?]

If my clients can overcome this obstacle, so can you! In turn, you’ll reap the benefits of [what is the positive outcome if they overcome this obstacle?] — and how amazing would that be?!

Feeling ready to kick your imposter syndrome to the curb? Take the plunge and [book yourself in for ‘your service’/invest in yourself/etc.]. Head to the link in my bio to start!


Caption 16

Let your dream clients know they aren’t the only one who has struggled with a particular  mindset block. Share your own experience/a client’s experience with that mindset block and give some wisdom on how to overcome it.

I’m feeling a little [nervous/self-conscious/vulnerable] sharing this on Instagram but here’s the thing — if someone had shared this with me a year ago, who knows where I’d be today!

Last year I was really struggling with [mindset block your ideal client will relate to]. It was hard because [share the impact it had on you/how it felt/something that shows that you get it!]. In the end, I realized that [share some wisdom or encouragement that helped you get through it & that will help your ideal client now].

If you’re struggling with this mindset block, it’s okay! You aren’t alone. Just remember — [inspirational takeaway].

Save this post and drop a 🙋🏼‍♀️ down in the comments if you needed to hear this today!


Caption 17

Share a client testimonial so that those on the fence working with you will see that you really do drive results!

Working with [your business name] won’t just [paint point you solve], it’ll also [something else you solve that your testimonial mentioned].

Don’t just take my word for it though — check out what [client name] had to say:


[Insert testimonial here].

The best part is that I can help you achieve this too — [DM/Head to the link in my bio] to get started.


Caption 18

Share a quick and simple reminder that will really connect with your ideal client. 📷 Turn your quick reminder into a branded graphic so your audience can easily share it.

I don’t know who needs to hear this today [it’s me — I need to hear it today 😅] but that [obstacle/mindset block/paint point etc.] you keep running into? You’re capable of overcoming it.

[Share something that speaks to the obstacle/pain point/mindset block your ideal client struggles with. What’s something they can try today to overcome it?]. 

You’ve got this — I believe in you!

Tag a friend who needs to hear this today! 👇🏻


Caption 19

⚡ Share 3 benefits your ideal client’s experience when working with you. 📷 Share a photo of you working with a client/or of a client using your service.

Listen, I know that making a big investment into yourself is scary, especially when you aren’t sure what the return might be. I get it — I’ve made scary investment decisions in the past that had little to no ROI and vowed never to do it again.

That’s why I’ve made a commitment to ensure you know EXACTLY what you’re getting when you sign up for [your service].

When you [join my program/book my service/etc.], you’re not only getting [common thing your service provides], you’re also getting:

[Share 3-5 things that your ideal client also gets when working with you].

You don’t have to continue [paint point that your ideal client consistently struggles with] — the [service you provide] will help solve that and more… and that sounds like a solid return if you ask me! 😉


Caption 20

Give your audience a tip or solution that will give them a quick and satisfying win. (That’s what keeps ’em coming back for more!)

Need a [quick tip/solution] to [what is your ideal client trying to do]?

Try [insert quick tip/solution here].

Drop a 🥳 if this will come in handy today!

Happy [day of the week], friends!


Caption 21

What’s a popular misconception people have about your industry or service? Tell your ideal client why you go against the norm.

It’s 👏🏻 okay 👏🏻 to 👏🏻 [opposite of popular misconception].

[Why you think it’s okay to go against the norm.]

Drop a 🙌🏻down below if you agree!


Caption 22

⚡ What’s a question potential clients tend to ask? Share the answer to a FAQ!

[Insert FAQ here]?”

Short answer: [yes/no]. 👀

[Give a slightly more in depth explanation].

Ready to work together? We’d love to work with you!

DM me with any questions or check out all the deets at the #linkinbio. 🎉


Caption 23

Connect with your audience and get to know them through a relatable & engaging personal post📷 Share a photo of yourself to help your audience to connect even more!

Have you taken the Enneagram test? I’m a [enneagram #], which, long story short, is [title of enneagram number].

(Enneagram nerds, unite!)

Knowing this has been so helpful in [my business/building relationships/etc.]. Knowing what my strengths and weaknesses are and why I respond to things in a particular way is so beneficial — I have constant “ah-ha!” moments each time I learn something new.

What’s your type? Do you feel like your personality helps you in [your business/building relationships/etc.] too?


Caption 24

Share something inspirational that your audience can find encouragement in.

Popping in with a [week day] reminder that you are strong and capable of overcoming hard things.

One day your story will be a reminder to others that they are not alone in their experiences and that they too can build a beautiful life on the other side of challenging moments… just like you will.

“Grow through what you go through!”

SAVE and SHARE this post if you needed to hear this reminder today.

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