NURTURE
Hey, hi, hello!
š” There’s no need to justify a #fridayintroduction, just jump right in! For the final question, ask something that’s super easy and will elicit a knee-jerk response from your readers.
Hey! Iām [name], the heart & soul behind [business name]. 70 percent of my waking hours are spent [making blanket forts, listening to fart jokes, and daydreaming about my next plate of nachos]. The other 30 percent is split between [various tasks at your job]. Tell me something⦠on a scale of 1-10, how self conscious are you about [telling people about your business]? š Not gonna lie, it makes my palms a bit sweaty.
ATTRACT
Have a laugh!
š” Short & sweet… this post is a great way to discover new accounts and get some conversations rolling! You can share WHY you need a chuckle if you’re comfortable sharing, or leave it at this.
I’m needing a chuckle today… what’s an account that makes you laugh?
ATTRACT | NURTURE
Rally for a tally.
š” Is it just me or is every quiz ever completely irresistible? Make sure you keep this super easy to pick up with just a few niche-specific items. Share your own results in the comments too!
Give yourself one point for every item that youāve done⦠mistake edition!
š” Small Shops
(1) Experienced buyerās remorse (2) Bought the wrong size, because try-on felt like way too much work at the time (3) Spent more than you planned (4) Didnāt find what you were looking for
š” Social Media Marketing
(1) Deleted a post that didnāt have enough engagement (2) Overthought a caption so much that you never posted it (3) Accidentally discarded ALL of your draft reels (4) Answered your own question in the story sticker
š” Business Coach
(1) Missed an opportunity because you werenāt 100% ready (2) Didnāt track your numbers (3) Did a happy dance when someone made a purchase (4) Got in over your head
š” Photographer
(1) Regretted your clothing choice (2) Yelled at your kids before a shoot (3) Smiled through annoyance at a session (4) Spent hours trying to coordinate outfits
ATTRACT | NURTURE
Square One
š” WOWZA! Life is journey and havenāt we all come so far?! What would you change if you had to start from scratch again? Speak right into the life of your perfect fit client ā if you cater to other businesses, speak from that perspective; if you sell directly to clients, think of what their life looks like and what you have in common.
Business to Consumer:
If I had to start from scratch, Iād relish [the midnight cuddles instead of worrying about a baby thatās too attached]. Iād worry less about [nap schedules] and welcome [adventures] instead.
How about you? We could all use some perspective in the trenches of parenting!
Business to Business:
If I had to start from scratch, Iād [jump right in, despite being terrified]. Iād worry less about [if I was legit] and focus on [having conversations instead]. Iād [show up on video sooner. Iād hire a team]. SO MANY THINGS!
How ābout you? We could all use some perspective in the trenches of entrepreneurship!
NURTURE
Fill in the blank.
š” Hereās a fun little engagement booster for you! Note ā this works better if you already have a fairly engaged audience!
Start the sentence with whatever you like ā āI amā works, but so does āHow do youā or āWhy isā⦠the skyās the limit!
Hey, wanna do something fun?! Tap your keyboard, type āI am _______ā and let it auto complete till it makes a sentence. These are hilarious!
(Peep the comments ā Iāll show you mine, if you show me yours! š )
NURTURE
Quote
š” No need to use a special graphic for this post (unless you want to, of course!) A photo of yourself will work well here, too. Drop a quote from a podcast or audiobook that youāve listened to, tag the original creator, and give your take on it / tell your readers why it was such a lightbulb moment for you.
Discipline is the gap between your goals and your dreams⦠exceeeeepppppt when it still feels like March 2020 and weāre over a year out. Consistency IS one of the keys to success ā but you know whatās even more important? Your sanity.
If you need a break but canāt take one, set a ābare minimumā standard and leave the rest till youāre feeling more like yourself!
What are three things that you MUST do to make sure your business works? Donāt worry about scaling and growing right this second. Just do what you have to do to make it work
Hang in there⦠just a little longer!
NURTURE
School is in session.
š” Weāre all trying to settle into the fall routine and even if things arenāt completely seamless, thereā probably SOMETHING that youāve got a handle on. How do you get out the door on time? How do you prevent the 4:30 hangries? Letās tap into the collective wisdom, and bonus points if you can make it super sharable and/or savable!
Mornings are always jam packed with [lost shoes, as many swigs of coffee as I can squeeze in, and the kiddos asking me to sign stuff]. If Iām in a rush (which, letās get real ā I always am!), Iāll whip up a [fill in the blank].
Hereās my go-to recipe! Hit save and share your fave hacks to get through the mornings ā we need all the help we can get!
NURTURE
Moodmeter
š” This is just a simple question, but weāre putting a fun spin on it and making it super fun to answer. Ask your audience anything ā how theyāre feeling about getting back into a fall routine (small shop), how pumped they are about seasonal launches (business coach), if theyāre ready to switch their menus over to fall / winter deliciousness (nutritionist), how theyāre feeling about planning outfits for their family session (photographer). If diggities arenāt on brand for you, switch up the scale to something that is!
On a scale of no diggity to hot diggity, how pumped are you about [planning your content for September]? [Me? HOT DIGGITY, because I have the toolbox. Hah!]
ATTRACT | NURTURE
Hidden Gems
š” People love to share their opinions, so hereās a great way to get a little extra exposure. Ask your audience for their favourite hidden gems ā whether itās small shops, local love, fall activities, or even Starbucks orders. The key is to make this as easy as possible for your readers. (Make sure you share this post to stories too!)
Is it just me or are weekends in September the WEIRDEST ones?! Iām looking for [fill in the blank] and would love to hear your fave hidden gems! (Mine are in the comments!)
NURTURE
It’s time to plant.
š” What are you doing right now to prep for sales in Q4? Start planting seeds for upcoming promotions.
The busiest time of year is about to be upon us (š¤Æ). This is what a day in the life looks like for me right now:
[insert daily thing]
[insert daily thing]
[insert daily thing]
Put a 𤪠emoji in the comments if you can relate.
NURTURE
Suicide Prevention Day
š” September 10th is Suicide Prevention Day. If youāve got anything to say on the subject of mental health⦠nowās the time.
INVITE
Word on the street.
š” Social proof sells like nothing else, so donāt forget to include it⦠every, single, month!
[TESTIMONIAL]
Need I say more?! To [book/order] your [product/service], just send us a fried egg emoji. š³
NURTURE
Attitude of Gratitude
š” We all have āem in our audience ā the people who are watching all of your stories, dropping you DMs, and commenting on your posts. Drop a quick thank you so they know how much they are appreciated!
That little app called Instagram is notorious for being fake?! Wellā¦. Iāve never made friendships so real. The BIGGEST thank you to everyone whoās chatting with me behind the scenes. [@tag, @tag, @tag] Love you!
NURTURE
You can be two things at once.
š” āPeople will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and throw rocks at their enemies.ā ā Blair Warren
Letās do some of that, shall we?!
Business to Consumer:
You can [want more] and still [be grateful]. You can [take time for yourself] and still [be a great mom]. You can [have a soft tummy] and still [be freakinā beautiful].
Save this post because you know youāre gonna need this reminder again. ā„
Business to Business:
You can [have a post flop] and still [continue growing]. You can [take breaks] and still [be successful]. You can [have less than 10k followers] and still [make money on Instagram].
Ā Save this post because you know youāre gonna need this reminder again. ā„
NURTURE
To Do.
š” September is for fresh starts, butts back in gear, and goal setting. What are some habits that your reader should start NOW to start the next season on the right foot? Drill this down to monthly, weekly, or even daily tasks.
3 [Instagram] habits that every [business owner] should start now.
š Plan your [headlines] monthly
š Review your [analytics] monthly
š Refresh your [link in bio] monthly
Tell me ā which habit do you need to add to your monthly routine?
NURTURE
Oh, well vs. what if
š” Whatās a small step your perfect fit client can take today to propel her biz forward? (Think EASY, like the stuff youāve been posting on stories.)
A sack of āoh wellsā is much lighter than a bag of āwhat ifsā. [Share one thing your perfect fit client can do today thatāll make a difference down the road]. Now go do it!
NURTURE
What do you *actually* need to do?
š” This happens in every industry⦠people start with the shiniest thing and donāt necessarily take care of the things that actually need to get done. Take a minute to remind your audience about whatās actually important! PS ā this is super sharable content which is the cherry on top!
Prep I DID before [becoming a mom] vs. prep I SHOULD HAVE done before [becoming a mom].
[Filled out a birth plan], shoulda [meditated]
[Took all the classes], shoulda [talked to another mom]
[Worried about what my ādownstairs kitty-catā would like after], shoulda [grabbed some burp cloths]
[Spent eight bajillion hours designing a logo], shoulda [thought about who I wanted to work with]
[Signed on with a user-friendly website host], shoulda [talked to actual humans that I could help]
[Created one perfect social media caption to kick things off], shoulda [created 10 āgood enough is good enoughā social media posts]
[Bought a ring light to shoot some video], shoulda [gave my first client an impeccable experience]
INVITE | NURTURE
FAQs
š” Get all of those frequently asked questions into one post (or split this up and make it into a guide that you can point to again and again!)
This is my 500th (1000th?) post here ā not sure if that means Iām a veteran or an addict, but either way ā here we are! š
Just in case youāre wondering this stuff too, these are the questions I get asked most often.
[Answer FAQs]
Comment below with either a question or how many posts YOUāRE currently at!
INVITE | NURTURE
Things are about to get crazy!
š” What is shipping/booking times like in Q4? To avoid wait times and guarantee products arriving on time or services to be delivered, should clients consider ordering/booking NOW?
Pssttā¦. I hardly dare to say this. BUT, our busiest season is *right* around the corner. With that comes [insert friction point ā delayed shipping, no time slots left to book services, etc.], so if you want in on [your offer], NOW is the time to get on it.
[Tap to shop / DM me to book now!]
NURTURE
Back to basics.
Ā š” What are 3-5 things that everyone should know about your product? List āem off and explain them to your readers! You can do this in one post or split it up over the next couple of weeks / months.
What is [organic] anyways? [itās grown without the use of yucky chemicals (read: pesticides and fertilizers, aka the stuff you DONāT want in your body). It tastes better and is better for you too!] Thatās why all of our [insert product] are [organic].
INVITE
Money, honey.
š” At some point, you gotta ask for the sale. Hereās a great way to get the job done!
The [product] is my new favorite! [describe product] ⦠what else would you wear to [insert activity]. Tap to shop this beauty!
INVITE
Dream a little dream.
š” Cast a vision for what your perfect fit clientās life COULD look like⦠if only she purchased from you. Donāt forget to tell her exactly what to do next!
Imagine if you woke up tomorrow with [the results youāre looking for ā 20lbs lighter, in control of your life, in love with your body, handle on your social media, showing up like a pro].
The truth is, if you continue with the same habits and lifestyle choices, you end result with be the same. (I know. BRUTAL.)
If you TRULY want this life, the only thing thatās stopping you is taking ACTION.
Iām opening up 5 spots for [service] so you can [achievement] while still [lifestyle]. Drop me a DM and Iāll shoot you the info!
NURTURE
Guilt
š” Weāve all got it, and weāve all got it for reasons that shouldnāt be. What is your perfect fit client feeling guilty about?
Do you struggle with [content creation, mom, etc.] guilt? Hereās how to get past it.
- Ā Ā Ā Be aware of it. When are you feeling guilty and why?
- Ā Ā Ā Let go of the rules. Believe it or not, thereās no right and wrong way to [show up on Instagram, love on your kids, etc.].
- Ā Ā Ā Unfollow the accounts that make you feel garbagey.
Say it with me: no š more š guilt. [Explain].
If youāre ready to let go, hereās a little challenge ā how many times will you give yourself permission to ENJOY [showing up, being a mom, etc.] this week?
INVITE
Opportunity is calling!Ā
š” What milestone will your client reach after they buy your product or book your services? Grab their attention and let them know itās within their reach⦠all they have to do is answer the call.
Thatās right⦠your weekend is calling. [Grab the toolbox, whip out your content in a fraction of the time, and go enjoy some crisp, fall breezes]. This seasonās a short one ā and itās easy to make time to enjoy it!
INVITE
More and less.Ā
š” Everybodyās short on time. How can you help?
Spend more time [scheduling Instagram content, feeling crappy about what you ate this week, etc.]. OR, relaxing. Itās your call. Drop us a DM!
ATTRACT | NURTURE
Mad libsĀ
š” Mad libs are just too dang fun! Do an edition that caters to your audience!
When I have kids, they will never [fill in the blank]. (Spoiler alert: they will.)
My response is in the comments. Now itās your turn!
NURTURE
Choose ONE.Ā
š” Grab your readerās attention and help them self-qualify for your product or service with a quick little game, then call āem to action. Easy peasy lemon squeezy!
If you had to choose between [your offer] or [that], which would you choose? If you picked [your offer], well, this may be your lucky day!
[Explain your promotions / why they should buy right now]. Drop me a š emoji here or in the chat to get started!
NURTURE
Fact & FictionĀ
š” Whatās something that people believe about your industry that straight up isnāt true? Donāt overthink this! Itās totally okay to bring your readers back to basics ā even if itās something they know, a quick reminder can be nice. If this leads right to your services, donāt hesitate to let your readers know what to do next!
The biggest bummer about [Instagram] culture is that when we buy into it, we genuinely believe weāre doing whatās best for us! If thereās one thing you take away from this account, let it be this:
[You donāt have to spend half your life staring into your phone. Showing up consistently 3x per week in a way that feels good to you is so much more valuable than burning yourself out on posting a reel every day. (Some discomfort is good, but donāt force yourself to do stuff that leaves a sour taste in your mouth for weeks / months on end.)]
Not sure where to start? [Call to action], and weāll help you out!
INVITE
Sweater weather
Ready for sweater weather? Shop the [autumn/winter] drop.
INVITE
New favourites
Our [fall / winter] collection has launched and it’s… gah! We’ve been hard at work curating & creating pieces that are perfect for cool mornings & warm sunsets… feast your eyes on these gorgeous photos from the ridiculously talented [tag your photographer]!
NURTURE
Hours
Long weekend vibes. [Share your hours]. Have a great one!
NURTURE
Warning: forever on trend.
Warning: this is not a trend. [Name of product] have been around FOREVER… and they’re not going anywhere! The only difference is that you’ve got so many options these days, so you’re sure to find one that suits you perfectly. Here are some inspiration pics! [Images that show why YOURS is actually the best one]
NURTURE
Fact & Fiction
š” Whatās something that people believe about your industry that straight up isnāt true? Donāt overthink this! Itās totally okay to bring your readers back to basics ā even if itās something they know, a quick reminder can be nice. If this leads right to your services, donāt hesitate to let your readers know what to do next!
The biggest bummer about [Instagram] culture is that when we buy into it, we genuinely believe weāre doing whatās best for us! If thereās one thing you take away from this account, let it be this:
[You donāt have to spend half your life staring into your phone. Showing up consistently 3x per week in a way that feels good to you is so much more valuable than burning yourself out on posting a reel every day. (Some discomfort is good, but donāt force yourself to do stuff that leaves a sour taste in your mouth for weeks / months on end.)]
Not sure where to start? [Call to action], and weāll help you out!