NURTURE
Sigh of Relief
š” Let your readers get a quick peep of something that’s coming up soon!Ā
My to-do list is gonna breathe a massive sigh of relief when I finally list these [product name] on the website ā Iāve only rescheduled it 57 times. š Theyāre so close!
ATTRACT | NURTURE
What could that be?
š” A post that’s relatable AND shares a bit of small shop love? A big ol’ heck yeah to all of these!Ā
Thereās been a lot of scrolling to keep my mind off of [whateverās looking particularly chaotic in your life right now]. Which has resulted in a lot of online shopping. Which has resulted in a lot of me looking at my hubby like, āI canāt imagine why there would be another package on our front step right now.ā š
I probably shouldnāt even ask, but whatās the best thing youāve bought recently? Mine is [list your fave purchases, better yet if theyāre from a small shop!]
ATTRACT | NURTURE
Leaves Are Falling
š” Pretty straightforward. You need to sell to, you know… make sales and be profitable!
Leaves are falling and [Your Business Name] newest [product] is calling! If youāre looking to upgrade your [fill in the blank], look no further. Click here to check out whatās in store this season. (Spoiler: discount code included]
INVITE
Secrets
š” The energy and enthusiasm you put into your products is the thing that makes them magic… so don’t forget to let your readers know just how much love goes into them! If you’re hyped, they’ll be hyped. And that’s a pinky promise!
We plan our collections a year in advance (yes! A year!) and the [name of product] has been the hardest secret to keep ā we just love them so much! We made sure [super quick something neat about your product]. Go grab yours!
NURTURE
Season’s Screamings
š” Get real, but make it super seasonal by posting this right before Halloween, when everyone’s got spookies on the brain!
My worst fear [in your niche, ie business, being a mom, etc] was always that [tell them what you were afraid of] but I know now⦠[share lessons youāve learned along the way]. Long story short: I got over it. š
NURTURE
Happy Thanksgiving
š” No better time to show your appreciation than (Canadian) Thanksgiving! From your clients to the food on your table, and everything in between ā what are YOU thankful for today?
Itās been a real doozy of a year. And yet, today, my heart is FULL.
When I look back at everything thatās happened in 2021, [list the good, the bad, the ugly!]… I canāt help but recognize how much I have to be grateful for. [Share what youāre appreciating just a little more today.]
What about you? How has YOUR year been? What goodness are you going to try to soak up today?
ATTRACT
Trade Offer
š” A fun new spin on the classic question: what do you recommend?Ā
TRADE OFFER: I give you this bathroom selfie & you tell me some new [music / books / podcasts / food] I gotta try. š
ATTRACT
True or False
š” Here’s an easy engagement booster! Make it true to your industry and brand.
Iād argue that this is true: [the cuter the outfit, the better the workout]. [insert your reasons here] How ābout you?
ATTRACT | NURTURE
Spot of Sunshine
š” Sometimes, when itās a Wednesday morning and it feels like thereās still a whole lotta time till the weekend, we need a reminder that everything really is okay. Drop into your readerās feed with a spot of unexpected sunshine and brighten their day.
Well well well, if this isnāt just the reminder we all need on a Wednesday.
[insert reminder here]
Whether itās pushing towards the weekend, reaching a big goal, or just making it through today, keep going⦠youāre almost there. Iām rooting for you! ā„
NURTURE
Social Proof
š” Youāre about to do some serious selling and your readers need to be reminded that youāre worth the investment. Today is the perfect day to share what previous clients are saying about you and your offer!Ā
You know how small business owners do a little happy dance every time [they book another client, sell another product, etc.]? Weāre the same⦠but whenever we get feedback like this š itās multiplied by TEN. Heck, maybe even more! š
[Testimonial]
What makes you want to bust out some sick dance moves?! Comment below.
NURTURE
Confession Time
š” Let your audience in on a juicy little secret about you and/or your biz and connect with them. Encourage them to spill the tea on an unpopular opinion they might have!Ā
Confession!
I donāt like [something in your niche youāre supposed to like, but donāt]. Like at all. Could do without it and [share something in your niche that you prefer]. There, I said it!
Am I the only one who feels like this?! Where my peeps at?! (And bonus points if you tell me an unpopular opinion that you have⦠no judgment, I promise. Heck, Iām probably right there with you š )