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Wrapping up a content planning session always makes me so stinkin’ happy… it feels so dang good to have everything done and dusted for another month! I’m always curious about how long things take for other people, so here’s the nitty gritty on the time that I’m spending right now. Here’s where we’re at: Blog […]

Is it just me, or does Instagram roll out a new feature at least once a week? Keeping up is impossible! I completely understand why most business owners are using Instagram reels like this: Grab an idea from one of their competitors Point around and shake their booties (which takes longer than they expect) Obsess […]

Is there even a week that passes these days without Instagram rolling out a new feature? It feels like a stretch – so it’s no wonder if your head is spinning with all of the bells & whistles that are thrown at you every day! Let’s take it right back down to the basics so […]

When’s the last time you sat down and spent an hour on your hashtag strategy? If your answer is “uhhhh…” hang on a sec. ? It is absolutely worth an hour of your time. Think of hashtags like search engine optimization (but less scary). Hashtags catalog your content so that users who are searching for […]

What’s most important: likes, comments, saves, or shares?  Not one of these things is more heavily weighted in the Instagram algorithm – their level of importance just depends on your goals. If your goal is to nurture your audience, saves tell Instagram that your content is valuable and that means they’ll push it out to […]

“Yesterday’s reel got over 1000 views in 20 minutes, and today’s is stuck at 60. What gives?” Yeah. I know. It’s so freaking hard to know what’s happening without any insights! Fingers crossed Instagram rolls those out soon… but in the meantime, here’s what you can look at to make some sense out of why […]

Here’s how to get comfortable on video (and what to post). You know how you can have a 20 second conversation with someone while you’re waiting in the checkout line as you’re buying a new house plant & it sticks with you all day? Meeting someone in person is the quickest way to feel connected […]

Social media engagement is crucial when building a brand online. Your social media is your digital storefront, and you want your audience to look forward to allll of the warm and fuzzy feels when they see your content. But HOW? Here are 5 types of buzz-worthy social media content ideas that’ll get the wheels turning. […]

  Your client experience begins long before you actually work with someone new. The second you land on their site or social media and have a first impression (which is literally milliseconds in), it’s begun. People buy from those that they know, like, and trust. Consumers are savvier than they’ve ever been before – and […]