How to Create Irresistible Social Media Content

Highlights & Takeaways You have a split second to capture someone’s attention—make your content catchy right out of the gate. Get right to the point, be clear, and don’t ramble. Make sure that you are being relevant to your audience. What are they here for? How are you helping them win the day? Be clear […]

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How to Think Like a Graphic Designer

Sooo… you’re not in a position where you can hire a designer just yet. But your marketing materials are falling flat & you’re not getting as much traction as you’d like. I am here to tell you three secrets that will take your visuals from “homemade” to “legitimate business.” The most important thing to keep […]

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How to Create a Social Media Strategy That Makes Sense For Your Business

The biggest reason that people get stuck and cannot make lasting changes to their marketing strategy is because we struggle to create new habits. It happens to everyone, and if that sounds like you – trust me, you’re not alone.   You start out with such good intentions, but more often than not, it doesn’t […]

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How to Sell Without Being Opportunistic

  Here’s what I know about you. If you’re worried about this, there’s a solid chance that you have nothing to worry about… your heart is in the right place. You are genuinely looking to serve your audience. Whether you’re putting out free information or a paid offer, the concept remains the same. Your people […]

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The Four Pillars of Profitable Social Media Accounts

  Getting more followers, likes, and comments does not mean that you’ll get more sales! One of the most common misconceptions people have about social media is that they need more engagement to get more sales. Nope. You can stop obsessing about those things TODAY. Instead, focus on having more conversations. That’s it. Double down […]

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When You’re Stuck on What to Post on Social Media

    “But I don’t know what to post! What do I put into my email newsletter?! I have nothing to say in Instagram Stories!” We hear this all the time. All. The. Time. And you guys, this can be SO EASY. All you need to do is come up with a few themes or […]

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How Much Does Social Media Management Cost?

That’s a doozy of a question (that we get asked all the time). The short answer: it varies.⁠ ⁠ But let’s be real, the short answer is a cop-out.  Let’s break it down.⁠ ⁠ The first question you need to ask: what are the deliverables? How many posts are you getting per week / month? Is […]

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How to Quickly Amplify the Value of Your Offerings

    When someone is considering purchasing your product or service, they’re going to pause and weigh the cost you’re asking against the benefits you’re promising.  “What’s in it for me? Is it worth $9 to purchase this hair creme and have curly, shiny locks… or should I just live with it the way it […]

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How To Have More Lightbulb Moments

You know how you have your best ideas in the shower? You’re mindlessly scrubbing your knees when – bam! – you come up with the perfect way to word that email or have a breakthrough on that glitch that’s been bugging you all day. It sounds crazy, but your brain is not its most active […]

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