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First impressions MATTER. When’s the last time you’ve visited a roadside motel? Hopefully it’s been a minute, but either way — it served its purpose. But they’re usually kinda dingy and gross. You’re not sure if you really want to put your luggage onto the ground and you’re curious why the mini fridge smells like […]

Looking for the secret to master a solid social media bio? Let’s get to it! First up, what’s the difference between a great bio and one that’s not going to do anything for you? First, optimizing your bio is going to get you more followers — and more taps through to your site! More engagement […]

People use Pinterest to plan for the future — and that means that as a business owner, you need to know what’s coming up next. Right now they’re searching for easy lake food options, rainy-day craft ideas for their toddlers, and the biggest category trend for this summer? “Let’s get together.” (We’re into it.)  So […]

What the heck is an Instagram Broadcast Channel? Don’t worry, we’ve got the 411! Imagine being in the loop with all the latest updates on all of your favourite accounts — no riff-raff. You’ll know when they’re working on exciting new projects, promoting awesome new services, or even when there’s an open appointment in their […]

The holiday season always seems to be a bit chaotic. You’re stringing lights, decorating the tree, buying (and wrapping💀) all the gifts, baking treats, cooking for (what seems like) hundreds of people, and so much more. Basically, you’re busy, stressed, and don’t have a lot of time to think about your goals right now. I […]

One of the biggest shifts I’m predicting in social media for 2023 is content that lives longer, so we can all get off of that dang hamster wheel. BACK TO BASICS. Let’s streamline things. It’s about time, amiright? First things first, QUIT creating content that’s going to expire in five seconds. That’s right. Instead, create […]

Really, it’s yours. You can talk about what you learned the last time you went go-karting. You can send a GIF of yourself picking your nose. Whatever you want – they’re your e-mails. I sent one of these e-mails last week, so if either of those things sound like your jam, take a gamble and […]

Fall is proof that change can be freaking BEAUTIFUL. Things may be a little topsy turvy right now, so leave room in your content plan for encouragement & inspiration… we’re going to need it! October is the perfect time for learning, resilience, and ending the year strong, so if that fits in with your offers, go […]

I know it feels like it’s a hot minute till the end of the year, but NOW (well, yesterday, really, but I get it — life gets in the way) is the time to prep for your Q4. Here’s a quick checklist for a less-stressful holiday season. SEPTEMBER nail down your promotions for this year […]