The world is in a super weird place right now and the LAST thing we want to do is add to the noise. But! A lot of people in our communities are feeling freaked out by all of the uncertainty… so we’re stepping in to remind you to breeeeathe, and not panic, and give you a few ideas of what you CAN do in your small business to keep a handle on everything.
Running a business is not just a quick shebang. You are playing the long game… so it’s important to keep that in perspective! We’re calling it – the fear will peak soon, and then level off. Stay cool. It’s going to be okay!
That being said, this is not a buying season – some industries are being hit harder than others, but there it is. There’s not a whole lot we can do about that at this point – we just have to wait it out.
This is a wonderful opportunity to give to your community. This is a supporting season. How can YOU help your community?
Check in with them, connect with them, and take this time to share your wisdom with your community and lean on each other. We’re all in this together!
If your product is a NEED, can you make it more accessible? Community truly is everything, and you and I both know there are going to be people out there trying to make a buck off of the chaos.
Loom is a screen sharing & video platform – a super handy tool for working online. They made their free plan better, extended their trial, and cut the price of Loom Pro in half. One of their competitors increased their prices. Who do you think is going to do better? Who do you think FEELS better right now?
It goes without saying, but do the right thing.
If you’re worried about cancellations, be proactive. Your clients will feel calmer if you over communicate than if you were to just wait and react as situations arise. If you’re feeling concerned, chances are they are too – drop them an email, schedule check-ins, and just talk it out!
Be flexible with your schedule so you can avoid cancellations. (Maybe instead of a full, free and clear refund, you can do 50% refund and 50% credit to be used in the next 12 months.) Make sure that you’re being reasonable & understanding, try to get a win-win solution, and communicate communicate communicate.
The client experience is so important. Make sure that you’re staying on top of it, making sure that you’re taking the steps to set your clients’ minds at ease. Take steps to keep everyone safe and comfortable!
Set aside an hour and imagine the worst case scenario. Friends who struggle with anxiety, I HAVE BEEN THERE and I know how hard this is. But play it out: “what happens if all of my Q2 events get cancelled?”
How can you prepare for that? What are things you can do now to minimize the damage? What are the gaps that you need to fill?
Maybe it’s not so bad. Or maybe it’s straight up going to really really suck – it’s okay.
Those are great times to work on back end business stuff and get things in order for when it does pick up again, BECAUSE IT WILL.
Be aware and mindful of the media that you’re consuming. If you need to take a step back from social media, I FEEL YOU. Do not hesitate. Your mental health is everything.
Of course it’s important to be somewhat aware of what’s happening but watch your sources – CDC and World Health Organization have everything you need.
Quick reminder: get as much sleep as you can! It’s so good for your immune system and mental health. (You don’t have to tell us twice to take a nap.)
Oh. One VERY last thing: WASH YO HANDS. You know this.
It's time to stop wasting your effort on anyone and everyone, and finally (finally!) get clear on your ideal client. Boost your sales AND love your job again!
The thing keeping you from success ISN'T lack of consistency, organization, or time. You need clarity on your goals and a strategic plan that you implement.
If you're checking all the boxes to get the word out about your business, but not seeing a steady flow of clients, it's time to nail down a marketing plan.