If you want to dig deep, watch the video… but if you’re down with the Cliffs notes version of this lesson, here it is. 🎉
There are a million ways to market your business, but social media is such an accessible way to reach your audience… but it’s so dang hard to be effective there without using video. If you want to grow slow, you can make some headway without it — but if you want to speed things up, video is 10/10.
But. I completely understand if video is the LAST place you want to show up. To this day I can’t film anything while my husband is in the same building as me — and if I’m shooting a story in my car and someone walks by, I want to fall through the floor.
Do you have to do reels?
Nobody HAS to do anything. If you are considering reels, make sure it fits in with your business and social media goals first. Do you want to grow your audience? If yes, reels may be a good fit. Are you trying to nurture & convert your existing audience? Reels can also be great for that.
How can you make it less hard?
- Follow brands that are aligned for inspiration. Where do you want to level up to? What can you see yourself doing? I share a quick example in the video if you want to dig into this. 😉 It doesn’t have to be in your industry — in fact, it’s better if it’s not — but take note of their structure. Do they share a hook and then three bullet points? Just jump in and start chatting? Only voiceovers? You name it… you can pull what works for you out of their video.
- Tackle the tech side without dealing with your head trash by using behind the scenes, using still photos, and stock video until you get the hang of it. There’s a cheat sheet with a few ideas attached to this lesson!
- The ONLY thing that’ll really get you going is practice. I know it’s not what you want to hear. You’ll get more clear, you’ll get more comfortable, and you’ll see yourself making progress.
There’s always going to be a new platform — so if you’re still hesitant about using reels, know this: quick, digestible video isn’t going anywhere and it’s well worth your time to learn how to pull them together. As a small business owner, you have a huge advantage over big corporations and if you put this info to good use you’re still ahead of the curve! Go get ’em!