Scripting — How to Plan What to Say

If you want to dig deep, watch the video… but if you’re down with the Cliffs notes version of this lesson, here it is. 🎉

1. Goals

If you are trying to grow your audience on Instagram, reels are a great fit. Post educational content — things that are helpful, things that are valuable, things that people will want to come back for more of. Your posting frequency is also very important for this goal. If you want to give your audience a significant boost, aim for 4-5 reels per week.

If you’re more keen on nurturing your existing audience, post relatable content. It’ll warm up your brand. People are excited to purchase or work with folks that they know & love.

2. Headlines

When you know what you’re trying to accomplish in your business, it’s much easier to come up with a topic or theme for the quarter, month, or week that you’re tackling. Start with that, then come up with a list of headlines. Here are a few places you can start:

  1. Crack open the toolbox! You can use literally ANY of these prompts for reels as well as your grid & stories.
  2. Grab the headline cheatsheet — the download button is below.
  3. Put your own spin on one of the sounds provided in the attached cheatsheet. You can also save sounds right in your Instagram app.
  4. Use your noggin! Once you’ve got a theme, it should be fairly easy to think of a handful of related headlines.

Break it down

This is the tricky part. You are passionate about your topic and have plenty to say about it.

Think of your YouTube, podcast, newsletter, blog, or what-have-you as “meal-sized” content. Break out pieces of that into “bite-sized” content. From there, you can take out “crumb-sized” content for your reels. Don’t pack in a lot of information!

Writing the Script

This is where the fun really begins! You’ve got the meat of your reel; now it’s time to make it entertaining. Normally that’d be easier said than done, but you’ve got some handy little cheat sheets to make things easy.

Match up your content with a format that’ll entertain your audience. If you choose the “talking head” format, mix it up with transitions to keep them visually engaging. If you’re bouncing the viewer’s eye back and forth in one of the conversational formats, don’t worry about transitions — they’re interesting enough on their own.

There’s no need to point at things that don’t exist or lip sync to the latest trending tune! Many of the ideas I’ve provided are easy to implement and don’t require you to step out of character. If the only things you’re comfortable with are behind-the-scenes or regular story-style videos, go for it! The more reels you create, the closer you are to finding something that works for you and resonates with your audience.

Bonus Items

IDEA CHEATSHEETS – Formats, Transitions, and Headlines

Video Lesson

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