Get In The Queue
💡 Let your readers know how they can work with you! This sounds so obvious, but it’s something that you have to repeat again and again. How far in advance are you booking? What does working with you look like? Is there something they can purchase from you right now?
We’re booked up, but DM us the word “waitlist” to get on our schedule!
Warms & Fuzzies
💡 You can talk about the benefits and results of working with you till you’re blue in the face — but none of it goes as far as a testimonial. Sprinkle these into your content as they come through so that your readers know that a thrilled client isn’t the exception, it’s the rule.
All the warms & fuzzies when we get feedback like this. [insert testimonial here]
Pause Right Here
💡 What’s coming up, but might not be on your reader’s radar just yet? Help them be proactive by setting the scene for a month-ish from now — what are they going to need from you?
Pause right here for a second and imagine that it’s [Date]. [Set the scene; ie “everyone’s hanging their holiday lights, there’s a craft market every weekend, and you’ve purchased a couple of gifts but still have over half your list to go.”] [Present yourself as the solution!]
I’m About to Make Your Day Better
I’m about to make your day a whole lot better if [you don’t have time to ___ / you want to ___]. [Describe your perfect fit client & dig into what they’re dealing with on a daily basis] [Your offer] to the rescue! As a [job title], I can’t emphasize enough how crucial it is to [do what your client wants to do]. Check out [your offer] for [1-2 benefits].
Thank you so much for all of your support! We understand that even though shopping small is lovely in theory, life happens and a lot of times Amazon is easier… so we super appreciate you choosing to support us and our little fam! I’m not exaggerating when I say I happy dance with every single order.
[Follow up with a quick reminder about shipping & ordering deadlines]
Monday Morning View
💡 Service based biz owners, share details of when you’re booking, what types of projects you’re taking on (so important), and a brief run-down of the hiring process
A Monday morning view doesn’t get much better than [insert your product / workplace here]. Here’s how to purchase yours / work with me!
But I Don’t Wanna!
💡 Have you had conversations with someone who’s on the fence about purchasing from you because it might not be the right time? Address their objections head on… and paint a picture of the reality they could have in three months if they started today.
“But [I don’t wanna go to school / my house isn’t cute enough / excuse here]!” Let’s get real for a second. [Tell your readers why now IS the right time] Get your hot little mitts on [offer] by dropping me a DM!
Doney Done Done
💡 Your energy is contagious, so build hype by sharing what’s happening behind the scenes before you launch / promote an offer.
Yesterday, I FINALLY finished up [what your promo is about]. Share a few things you did to make it super juicy, and if you’ve got any testimonials, squeak those in too! Peep my stories or bio for more details, but for now I’m kicking my feet up with a big ol’ [fave bevvie] to dream about building MORE stuff like this, because my goodness that was fun!
💡 This one’s short & sweet, but you need to be very specific. “Let us take care of your marketing” sounds okay, but “let us take care of your social media” sounds even better, and “let us take care of your Instagram captions” grabs even more attention.
Image: Let us take care of your [whatever you do here].
Caption: Not quite ready to jump in? [address their biggest hesitation, and tell ’em why they need to take the leap anyways] Book now! Slots fill up quick!
💡 Let’s just assume for a sec (and I think it’s a pretty safe assumption) that you started creating / selling your products because it fit the bill for what you needed back when. Maybe you still use ’em, maybe you don’t — but let your readers know why your stuff is extra amazing!
One of my favourite things about [product name] is [how easy it makes getting dressed in the morning / how it makes every day magical / etc]. Easy peasy AND rad [target audience, ie mom] points: just how I like it. 💪 Tap to shop!