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5 Story Ideas for This Week

  • Monday

    Engagement is usually down a bit over the weekend, so jump in on Monday with a quick engagement booster. Keep this SUPER EASY—polls, quizzes, and sliders work better than question boxes. Dip your toe in to see how your audience is feeling about their Monday with a simple question.

  • Tuesday

    What’s one thing that your reader can do tonight to make their day easier tomorrow?

  • Wednesday

    Stay on the lookout today for small moments that you can relate back to your reader. This one takes a bit of thought but it leads to super relatable and relevant content that is ALL YOU! So good.

  • Thursday

    Whatchu got going on? Do another engagement booster (poll, slider, quiz) that leads into something you’d like to promote today!

  • Friday

    Fridays are a little less productive so keep it easy breezy — but still shareworthy — by sharing your faves! This can be new stuff in your shop, other small businesses, posts you’ve seen this week… literally anything that you’re diggin’ right now.

Weekly Reel Ideas for This Month

  • Week 1

    DIFFICULTY: 1
    THE MAKING OF…

    Film snippets of yourself creating your product! Keep it fresh & fun by using a mixture of photos, hyperlapse & real time video, and even graphics if you wish. For compilations like these, 1-1.5 seconds per snippet (with maybe a couple of longer ones thrown in) is enough.

    AUDIO: THE BLACK EYED PEAS | PUMP IT
    ALTERNATE: RICHTER | VIVALDI, THE FOUR SEASONS – SPRING 1

  • Week 2

    DIFFICULTY: 2
    4 THINGS YOU NEED

    4 things every ___ needs in her ___. What are some unexpected things every mom should have in her car? Small biz owner should have in her top desk drawer? Teen should have in her purse? Make this industry-specific. Super easy to make!

    AUDIO:
    YOUR VOICE! START WITH: “4 THINGS EVERY ___ NEEDS IN HER ___.” (Finish with a voiceover… you don’t have to talk through the whole thing!)

    Click here for some ideas

  • Week 3

    DIFFICULTY: 3
    I DON’T KNOW WHO NEEDS TO HEAR THIS RIGHT NOW BUT…

    Share a tidbit of encouragement for your audience! The shorter, the better.

    AUDIO:
    ORIGINAL AUDIO | THE CORPORATE MAMA

    Click here for an example

  • Week 4

    DIFFICULTY: 1
    MOST USEFUL INFO

    Peep back into your grid and find the post that got the most number of saves. Repurpose that content into a quick reel! You don’t need fancy transitions, a swanky house, or a single dance move — keep it simple & get your point across!

    AUDIO:
    YOUR VOICE!
    OPTIONAL:
    ADD IN SOME LOW KEY INSTRUMENTAL (INSHOT: POLLEN ALBUM, CIRCUIT TRACK)

    Click for an example

BONUS Caption Starters

  • Things You DON’T Need
    BEST FOR: PRODUCT OR SERVICE

    I’m guessing your niche is inundated with posts and checklists telling us alllll the things that we need to buy or try. Take it outside of the box and give some fresh new advice by giving us a list of things that we don’t need to worry about! (Your audience will be all ears for this one! Who doesn’t want to save a little time, money, and frustration?!)

    NURTURE

  • A quote
    BEST FOR: PRODUCT OR SERVICE

    I know I knowwwww they CAN be generic and cheesy but hear me out. The trick with quotes is to sprinkle ’em through and keep them fresh by quoting your own brilliance or creating one of a kind images. You’re not going to get very far by posting nothing but quotes, but they’re great for an occasional engagement boost!⁠ Do it before a promo if you want to be clever about it.

    AMPLIFY

  • “Your house is on fire!”
    BEST FOR: PRODUCT OR SERVICE

    This is a good one for those of you that sell luxury. High end things typically evoke strong feelings that make them super special, so here’s a post that communicates how you create value.

    Quick! Your house is on fire. What are you gonna grab?
    For me, it’s [list a few things that are dear to your heart]”

    Wrap up by mentioning that it’s your mission to create things that’ll become those treasured heirlooms.

    NURTURE

  • Get real about what’s happening behind the curtain
    BEST FOR: PRODUCT OR SERVICE

    Things I did today that I’m proud of:
    [list a handful of things, 3 is plenty]
    Things I also did today that I’m not proud of:
    [again, 3 things is plenty]
    I mean, I learned some stuff. How’s your day going?

    AMPLIFY

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