Toolbox Sample (Holidays)

We’ve officially entered into one of the busiest times of the year for small business owners, creatives, and shoppers… but it’s a holiday season like no other. 2020’s been a smack-in-the-face year and navigating this holiday season will be… interesting.

  • In-person shopping is going to be challenging… and in some places, non-existent. That means content marketing and e-commerce are more critical to holiday success than ever before–we’ve gotchu!

  • By the end of November, a lot of your readers are going to be feeling frazzled and burnt out. If your product / service helps with that, give ’em an extra nudge! Or simply share your favourite tips.

5 Story Ideas for This Week

  • Monday

    Engagement is usually down a bit over the weekend, so jump in on Monday with a quick engagement booster. Keep this SUPER EASY—polls, quizzes, and sliders work better than question boxes. Dip your toe in to see how your audience is feeling about their Monday with a simple question.

  • Tuesday

    What’s one thing that your reader can do tonight to make their day easier tomorrow?

  • Wednesday

    Stay on the lookout today for small moments that you can relate back to your reader. This one takes a bit of thought but it leads to super relatable and relevant content that is ALL YOU! So good.

    Read a book recommended by a friend
    Propogate a plant
    Walk the dog
    Be grateful
    Pre-order _____

    Drop us a DM to check off that last item!

  • Thursday

    Whatchu got going on? Do another engagement booster (poll, slider, quiz) that leads into something you’d like to promote today!

  • Friday

    Fridays are a little less productive so keep it easy breezy—but still share-worthy—by sharing your faves! This can be new stuff in your shop, other small businesses, posts you’ve seen this week… literally anything that you’re diggin’ right now.

3 Caption Starters for This Month

  • “Who here is a fan of shortcuts?”

    (My hand is up too.)

    I know there’s no magic potion that brings you [the result you want], but here are a few tips that’ll help you out.

    Share 1-3 quick tips, and let them know that if they really want to speed things up with some extra support they can download your freebie or even better, work with you. Are you booking into the new year? This is a great time to share that information!

  • “Alll the warms & fuzzies when we get feedback like this.”

    You can talk about the benefits & results of working with you till you’re blue in the face, but none of it goes as far as a testimonial. Sprinkle these through your content as they come through so your audience knows that a thrilled client isn’t the exception, it’s the rule.

  • My fave gift giving hacks

    Gift giving is one of my all time faves… but I can’t deny that I sometimes get my tinsel in a tangle over the holiday craziness. Here are three ways to make it easier!

    List three ways to gifting hacks, like “I keep a list in the notes app on my phone and whenever anyone mentions a wish list item throughout the year, I jot it down.” or “When in doubt, give alcohol… or, you know, [your product].”

Backpocket Strategy: How to Create Irresistible Content

Highlights & Takeaways

  • You have a split second to capture someone’s attention—make your content catchy right out of the gate. Get right to the point, be clear, and don’t ramble.
  • Make sure that you are being relevant to your audience. What are they here for? How are you helping them win the day? Be clear on your niche and how you serve.
  • There is a difference between professional and stuffy. Your audience may be spending their days reading through contracts and other boring content—they don’t want MORE of that on their social media. Write for the Internet! Don’t be afraid to infuse your personality and quirks into your captions.
  • You don’t have to share everything about your life… but you can share a lot about a little. Choose a couple of things in your life that are relevant to your readers. (This is tough to translate in note form but if you get stuck here pop this training into your earbuds!)
  • Be crystal clear on who you’re helping and with what—if you’re making someone’s life better, they’ll listen.
  • Show up consistently. If they know they can expect great content from you in July, they sure as heck will be listening when Black Friday rolls around in November.
  • The number one thing that makes your content feel addicting is when you feel connected to the person that’s posting. To make your content resonate as deeply as possible, use video. (Audio is second best, and text & photos are third.)
  • In a nutshell, the four elements of irresistible content are: clarity, consistency, personality and connection. Once you have clarity, the consistency gets much easier—and once you’re showing up consistently, you’ll become more comfortable with letting your personality sparkle and those connections will create themselves.

Psst… this is just a sample. Want the whole toolbox? (Yeah you do)


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