7 examples of how to list prices on your website — and whether you should!

We’ve all been there — scrolling through a website, only to get to the end and realize there’s no price tag in sight. Does it make you click away, or does it spark YOUR curiosity?

Listing your prices on your website can feel like a tricky business. On one hand, transparency can build trust and help you avoid hopping onto long calls with folks who aren’t a good fit. On the other, it can be scary to commit to a price and potentially missing out on some great clients! (We’ll get to that.)

Here’s when you SHOULD list your prices:

Standard Services

If you offer straightforward, easily defined services with fixed pricing, listing your prices can save time and effort for both you and your clients. (Plus, nailing down your prices helps YOU get organized and maintain consistency!)

High-Volume, Low-Value Services

For quick and easy services, a clear price list can encourage impulse purchases and give your revenue a li’l bump.

Building Trust and Credibility

Imagine this: it’s your birthday… and not just any birthday, but a milestone one. And you’ve been DYING to try this new restaurant that everyone has been talking about. Once you’re seated, a suave waiter, dressed in a tuxedo that could cut butter, approaches your table. “Good evening,” he purrs, “May I take your order?”

You open the menu, and your heart sinks. No prices. Just a tantalizing array of dishes, each more enticing than the last. You start to sweat. How much is that artisanal cheese plate really going to cost? Is the lobster thermidor worth the potential financial ruin? Would it have been better to maybe, just go for tacos?

You try to casually inquire about the prices, but the waiter just smiles enigmatically and offers you another glass of wine. Panic sets in. Is this a trap? Are you about to be fleeced?

I know that listing your prices can feel even scarier than that ☝, but it can help you avoid time-wasting conversations and attract clients who are serious about your services. When in doubt, list your prices on your website.

That said, there are a few occasions where it’s better not to list your prices on your website!

Here’s when NOT to list your prices:

Complex or Customized Services

If your services are tailored to each client’s specific needs, it’s best to discuss pricing on a case-by-case basis.

But — this one comes with a big but! — You can still list your prices, either as a “starting at,” an “average spend,” or a range. We’d still recommend having some form of pricing on your website, so you can stop wasting your precious time and energy on tire kickers. (Wouldn’t it be great if everyone who hopped on a connection call with you had the right budget? This is how you make that happen!)

You might like this post: 4 ways to list prices on your website

Don’t let fear hold you back!

If you’re hesitant to list your prices because you’re worried about competition or pricing yourself out of the market, think about this:

1. Worry less about what your competition is doing and more about providing exceptional value and building strong client relationships. I know, easier said than done! Seriously though, this proactive energy is so much more sustainable and JOYFUL long term!
   
2. If you’re hesitating because you think you’ll be “out of range” for someone you’d love to work with, and you know you could convert them on a discovery call — um, hello, your website’s literal JOB is to reflect who you are and the value of what you do, without you having to say a word! Reach out today if you need a hand.

Ready? Now we can move on to the next part: how to make your prices actually look good!

List your prices on your website — visual inspiration

STRAIGHT UP

If your offer is straightforward, like a one-size-fits-all coaching package or a basic design service, then a straightforward price is the way to go. It’s clear, it’s easy, and it’s perfect for clients who just want to know what they’re getting into! This is also what most product-based businesses will use.

Best for: Simple products or services that don’t have custom options

*All examples are Knap Creative designs — and we have plenty more ideas where these came from! If you’re looking for a website designer who will talk you through all of the nuances of your pricing, you’ve found your gals. Check out our website design services right here.

What we love about these: They’re straightforward, no-nonsense, and very easy to understand. For the service businesses, there’s some easy-to-skim information that’ll entice viewers to click through for more details, book, or inquire!

STARTING AT / RANGE

What we love about this: Not only is this price list simple and beautiful — it’s also very easy for a potential client to wrap their head around how each service compares. We can mix and match the straightforward services with the more custom options.

Our reader can scroll up or down for specific details, but they’re not bombarded with an unfathomable amount of information all at once.

Plus, it’s just FUN to scroll through! We update this website all the time, but if you want to see it in action, it was right here.

COMPARISON CHART

What we love about this: We’re big, big fans of packing a lot of information into something that’s easy to digest — and a pricing chart like this checks both of those boxes! Plus, it’s easy to compare when you can see all of the options right next to each other.

VALUE VS INVESTMENT

What we love about this: Listing out the value and letting your reader see how much bang they’re getting for their buck makes the purchase a no-brainer! (I’m sure you’ve seen this a million times. Popular for a reason!)

PAYMENT PLANS

What we love about this: Again, being able to see the details at a glance makes it super easy for your reader to make a purchasing decision — and the easier that is, the more conversions you’ll see! 💪