Juggling social media alongside running a business can feel like a never-ending uphill battle. You know Instagram marketing is a powerful tool — but staying motivated, creating high quality content, and (most importantly!) seeing real results can be a whole other story.
That’s exactly how Sarah felt before she came to us!
Sarah, a local home improvement expert, had a decent following (around 5000) but she wasn’t seeing the engagement or website traffic she deserved. She’d been following our work for years, and finally decided to take the leap and invest in our Instagram Intensive program.
Table of Contents
Sarah’s Challenges
Like many of us, Sarah found it tough to stay motivated and consistent with social media. Life gets busy, inspiration comes & goes like the wind, and it’s not uncommon to have an empty content calendar.
Now, Sarah’s stats didn’t look TERRIBLE before she started working with us: 5k+ followers, 65k impressions, and around 300 profile views per month. People weren’t clicking through to her website though — that’s a number that we knew we wanted to see come up.
Our Social Media Strategy
CONSISTENCY
We knew that posting consistently would do wonders for Sarah, so we created a sustainable plan with 3 posts per week to keep her top-of-mind without overwhelming her audience.
👉 Want the same exact thing? Of course you do. Click here to apply!
STRATEGY
We created content for her entire community — whether they were just finding out about her, if they’d known about her for a while (but maybe weren’t sure she was the right fit for them), right down to the folks who were hot and ready to buy.
STORIES
Instagram Stories are also a super important part of staying relevant (and selling!) on Instagram, and Sarah needed to learn to leverage them effectively. We didn’t just tell her what to do; we showed her!
Through our own Close Friends Stories, we offered daily-ish behind the scenes glimpses and dissected the strategies behind our own stories.
This hands-on approach helped Sarah implement these tactics on her own Stories.
👉 If you recognize the value of stories, but the thought of holding a phone to your face and talking into it makes you want to throw up — click through and read our step-by-step guide on how to get more comfortable on video.
ACCOUNTABILITY
Sarah’s year-long Intensive program offered her ongoing support, which was super helpful. Quarterly check-ins allowed us to take a deep dive into her data, refine her strategy, and make sure that her content was still resonating with her community.
Plus, regular in-depth planning sessions ensured that her content was fresh and constantly aligned with her business goals!
WELL ROUNDED APPROACH
Another important part of her Intensive was our 360° brand assessment. We evaluated Sarah’s website to make sure that everything was working properly and optimized for conversions.
This means that once we get people clicking through from her Instagram to her website, they’re more likely to make a purchase!
VISUALS
Finally, professional brand photos with the delightfully talented Jess Eliz Brands elevated Sarah’s entire online presence, setting her apart from the competition and solidifying her brand as a legitimate business.
Results & Impact
We’re not quite at a year, but we couldn’t wait to share. Numbers speak volumes. Here’s where we’re at!
Most importantly, Sarah is consistently getting website clicks every month!
Key Learnings & Takeaways
First up, I underestimated the value of that coaching in close friends stories. She loved — and implemented — our tips, which was amazing! While we can’t physically manage your stories for you, we can provide the guidance and support you need to create engaging content that converts.
Consistency is important, even if it’s not showing a million times a week. Three high-quality, well-planned posts a week are way more effective than pulling content out of your butt when inspiration strikes. (Wait, was that outloud? It was.)
Actionable tips
- Focus on quality over quantity. 3 consistent, high-value posts are better than ten mediocre ones!
- Leverage Instagram stories to connect with your audience on a deeper level. Here’s how.
- Brand photos are an incredible way to showcase what to do — and make your business look so much more legit!
- Oh, and if creating content makes you want to light your keyboard on fire, let us help you. That’s what we’re here for.
The Takeaway
We had so much fun transforming Sarah’s social media presence, and we can do the same for you! Apply here for help with YOUR Instagram!
Juggling social media alongside running a business can feel like a never-ending uphill battle. You know Instagram marketing is a powerful tool — but staying motivated, creating high quality content, and (most importantly!) seeing real results can be a whole other story. That’s exactly how Sarah felt before she came to us! Sarah, a local […]
