website design, content, + pinterest marketing that gets clients knockin'

website design, content, + pinterest marketing that gets clients knockin'

April Content Guide

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Do you feel it guys? DO YOU FEEL IT?! Spring is here and even though we might have a few minusy days in southern Alberta the days are getting longer, Cadbury mini eggs will dominate our lives for the the next several weeks, and your feed is about to get a whole lot brighter. Here’s what you should have on your radar this month:

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Mother’s Day is around the corner… time to start letting the percolate in the back of your mind.

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Everyone’s readier than ready for a fresh start, so if you can speak into anything related to spring cleaning or purging, give ‘er!

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People will also change the way they’re cooking as we shift into spring & summer, so if that’s relevant to your perfect fit person (let’s be real, it is) touch on that to make your brand feel warmer & more personal.

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Get outside!

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Also your taxes are due on April 30th if you’re Canadian — just a quick heads up.

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4 Things You Can Post This Week :: April 1-9

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April Fool’s
BEST FOR: PRODUCT OR SERVICE

What nobody told me about being an entrepreneur — sometimes it feels like one long April Fool’s joke. ? Share some unexpected things about what you do!

AMPLIFY | NURTURE

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Freshen up
BEST FOR: PRODUCT OR SERVICE

Spring cleaning and purging is in full force, so help your audience out by telling them how they can get their sh** together for a fresh new season of trees budding, flowers blooming, and less chaos in their lives.

NURTURE

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Ever feel like…?
BEST FOR: SERVICE

Ever feel like… [really dig into the way that your reader PHYSICALLY feels about a failure, ie sick to her stomach because she’s invested thousands into her biz and only has $12 in her bank account]. Spoiler alert: you’re not alone. We’ve all been there. Give them a quick tip that’ll encourage them & help them flip their mindset… and of course, follow up with a call to action! (Drop an “amen” in the comments if you’re ready to turn this around!)

NURTURE

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Free!
BEST FOR: PRODUCT OR SERVICE

This is / isn’t for you if…
Compare two popular products / signature services side-by-side and tell your readers how to choose the one that’s right for them!

DOLLARS IN YOUR JEANS

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4 Things You Can Post This Week :: April 12-16

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You don’t need it
BEST FOR: PRODUCT OR SERVICE

What you THINK you need vs what you actually need to [achieve goal]
It’s easier than you think to create a quick infographic to make this post visual & super easy to digest (and share!) Hit canva.com and peep through their templates – they’ve got lots of easy-to-customize graph templates.

AMPLIFY | NURTURE

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Intro
BEST FOR: PRODUCT OR SERVICE

Hey, I know I’m here all the time so you know who I am, but I want to know this stuff about YOU. I’ll go first.
– fave emoji: [?, followed closely by ?]
– every day I [make my bed, drink a smoothie, fill in the blank]
– super secret talent is [lighting birthday candles, typing at the speed of light]
How ‘bout you? Share below!

Note about introductions:
1. Keep ’em short & sweet… we don’t want to read a novel about you (even though you’re awesome).
2. No need to justify why you’re introducing yourself! You’ve wasted a paragraph of our time before you’ve even started — just jump right in.

NURTURE | DOLLARS IN YOUR JEANS

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Is this what you want?
BEST FOR: PRODUCT OR SERVICE

Are you searchable on social media?
Stop the scroll with intriguing questions in your headlines that speak to something your perfect fit client wants. In this case — of course you want to know if you’re searchable, so you’ll be sure to hit “read more” to find out. If you have a freebie or opt-in that addresses the question, even better!

NURTURE | DOLLARS IN YOUR JEANS

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gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”false” border_position=”all” first=”true” type=”1_2″][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

3 Things You Can Post This Week :: April 19-23

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Get in here
BEST FOR: PRODUCT OR SERVICE

Confession: my inbox looks like a bomb went off inside it. I know we all have more email than we know what to do with, but if you’ll take one piece of advice from me, take this: you MUST subscribe to [tag your fave] — her emails are endlessly juicy and I always open them first! Is there anyone you hope is in your inbox when you open it? (And why, pray tell? I need to steal their secrets!)

AMPLIFY

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Quick & dirty shopping guide
BEST FOR: PRODUCT OR SERVICE

Quick & dirty guide for shopping for [what you do] Share things your readers should look for, things they should avoid, red flags, and squeak in a few things that *you* do to make your client experience extra special. Remind them to save the post for when they’re shopping around!

NURTURE | DOLLARS IN YOUR JEANS | AMPLIFY

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Earth day
BEST FOR: PRODUCT OR SERVICE

Do you do anything to celebrate earth day? Don’t forget to share!

NURTURE

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Done and done
BEST FOR: PRODUCT OR SERVICE

DONE DONE DONE DONEY DONE. Yesterday, I *finally* finished up [what your promo is about]. Share a few things you did to make it super juicy… and if you’ve got any social proof, put that in there too! Peep my stories or bio for more details, but for now I’m kicking my feet up with a big ol’ glass of [fave bevvie] to daydream about building MORE stuff like this, because dang that was fun!

DOLLARS IN YOUR JEANS

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hover_type=”none” border_sizes_top=”0px” border_sizes_right=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_color=”” border_style=”solid” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ 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4 Things You Can Post This Week :: April 26-30

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Spread the love
BEST FOR: PRODUCT OR SERVICE

Other creative biz owners you should follow right now: [tag, tag, tag]
Share client accounts, people you’ve collaborated with, or accounts that inspire you. Ask your audience to tag their faves too!

AMPLIFY

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Bust a myth
BEST FOR: PRODUCT OR SERVICE

[Scaling your business] is BS and I have the proof
Go against the grain with some common industry advice, but start your caption with an irresistible sentence like the above ? to hook ‘em right away (That’s a great rule of thumb across the board, by the way).

AMPLIFY | NURTURE

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Forever with the quick wins
BEST FOR: PRODUCT OR SERVICE

How to start [achieving goal]. Share a couple of quick wins that your readers can turn around and apply right away, but follow it up with a blurb telling them how they can work with you & take it to the next level!

DOLLARS IN YOUR JEANS

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“Stop messing around with ___”
BEST FOR: PRODUCT OR SERVICE

Do your perfect fit people ever get stuck in the planning or dreaming phase? Nudge them out of it with a little bit of tough love. Give them a list of things they should STOP doing, and what they can focus on instead! (This does work for products too! What should your client be doing to make herself feel better?)

ie: “The stuff you’re doing that isn’t growing your biz (a shortlist)
There are so many things you might think you need to sell more coaching programs and services. Here are a few places you might be getting tangled up:
– making canva graphics
– tweaking your website
– scrolling through social media
– downloading alllll the freebies
This list could go on for days. So… what DO you need to be doing?
1. Having conversations.
2. Solving problems.
3. Making offers.”

CONNECT | NURTURE

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I'm Doreen, and I know what it's like to scour blogs for the answers to my (many, many) questions. Much like yourself, I'm a scrappy, curious business owner.

There are less stressful ways to get your service to the people that need it most, so I'm here to bring you the practical, down-to-earth marketing advice that you need. 

Every day, I work with a team that shares my passion for helping you connect with your perfect fit clients — and every day, YOU inspire the crap out of all of us. Thanks for being here!

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