May Content Guide
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Most of you are Canadian. You’ve got a LOT of people in your audience who are feeling down and tired and just over it all. Social media fatigue is more prevalent than ever.
If you need a break, take one. Set a “bare minimum” standard and leave the rest till you’re feeling more like yourself! If you can’t take the break… shift your priorities. What are three things that you MUST do to make sure that your biz works? Don’t worry about growing and scaling right this second — just do the things that’ll make it work.
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We all know that Mother’s Day is a big thing this month. If you want to address the “moms at heart” feel free! (If it’s not heartfelt, there’s no need — don’t do it out of obligation.)
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If spring fever didn’t hit last month, it’ll for sure hit now! Sun’s out, buns out — and that means it’s the perfect time to lean into conversations about skin health & body image.
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It’s exams month for students — which is a total drag, because the weather’s getting nicer! If you cater to that crowd, it’s a great time to share tips that’ll keep them motivated and finish out the year strong.
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Normally wedding season would be upon us — not so much this year, but it’s something you should speak into if your audience includes potential brides.
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School’s out for the summer NEXT MONTH (!!) and towards the end of May, you’ll have some work-from-home mamas that are starting to worry about how they’re going to do all the things this summer.
*Barring any closures, that is. If they shut it down before then, summer will feel like a breeze.
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If you want to do a Father’s Day giveaway, be proactive and get the pieces in place this month so you’re not scrambling in a few weeks!
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3 Things You Can Post This Week :: May 3-7
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AMPLIFY
Gift Guide
We’re fans of a big ol’ gift guide around here, but let’s keep it simple for Mother’s Day. Share three out-of-the-box things any mom will love. If you’ve got products that’ll fit into this guide don’t hesitate to throw ‘em in!
Three things Mom will love this Mother’s Day (that are not breakfast in bed because let’s be real… ain’t nobody got time to clean up that mess 😂) [list 1/2/3] Mamas, be sure to tag your partner! (Just because you saw this post and added everything to your wish list, it doesn’t mean he knows about it haha)
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NURTURE
Real talk
Life is chaotic and chances are, you’ve got a lot of folks in your audience who are feeling exhausted & overwhelmed with it all. Share how you’re feeling, with a little tidbit of advice they can use to get through it. (If you can make it niche-specific, even better!)
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DOLLARS IN YOUR JEANS
Objection Buster
What’s an objection or mindset issue that your clients have before working with you? Grab their attention with an engaging & relatable gif (template below) to illustrate… then tell them how you’re going to get to the heart of the issue with your offer. Make sure you tell them to save this post!
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3 Things You Can Post This Week :: May 09-14
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AMPLIFY
You’re a good mom
I don’t know about you but I’m not a big fan of STUFF for Mother’s Day. If I got a nap and a compliment, I’d be a happy gal… and I think most of us are in the same boat. Here’s a “take what you need” graphic that’ll hit the nail on the head for the moms in your audience this holiday!
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NURTURE
The choice is yours
If you’re thinking of mixing things up in your business or creating a new product, it’s important to give your audience space to be a part of the conversation. The trick is to make it as mindless as possible for them — that’s where multiple choice comes in! Engage your readers with an easy-to-answer quiz that’s relevant to your industry.
BEST FOR: PRODUCT OR SERVICE
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DOLLARS IN YOUR JEANS
Sneak Peek
I don’t know about you but I find it wayyyy easier to promote in stories than in the grid. Don’t forget to share little snippets of what you’re working on behind the scenes in the grid — and give your readers a way to stay tuned for your launch.
BEST FOR: PRODUCT
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3 Things You Can Post This Week :: May 17-21
[/fusion_text][fusion_checklist icon=”fa-arrow-circle-right fas” iconcolor=”#f1c062″ circle=”” circlecolor=”” size=”” divider=”yes” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]
AMPLIFY
Checklist
Some of our best performing posts of all time are checklists – they’re super sharable & savable, which makes the algorithms do a happy dance. What’s something your perfect fit person needs to do to be ready for the beautiful spring / summer days that are in our near future? Be sure to remind your readers to save & share this post!
BEST FOR: PRODUCT OR SERVICE
📸 Click here for your customizable image template
[/fusion_li_item][fusion_li_item icon=””]
NURTURE
PSA
What’s a common – industry specific! – mistake that even you have caught yourself doing on occasion? (ie double checking your links before sending out a newsletter, forgetting to apply sunscreen on a sunny morning, making sure your curling iron is turned off before leaving the house) Drop a quick PSA to remind your audience! Keep this one stupidly simple.
BEST FOR: PRODUCT OR SERVICE
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DOLLARS IN YOUR JEANS
Why people love…
Posts like these feel brag-a-licious, but I promise your readers are listening and curious about this information! Tell your audience exactly what your previous customers love most about your best selling product.
BEST FOR: PRODUCT OR SERVICE
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3 Things You Can Post This Week :: May 24-28
[/fusion_text][fusion_checklist icon=”fa-arrow-circle-right fas” iconcolor=”#f1c062″ circle=”” circlecolor=”” size=”” divider=”yes” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]
NURTURE
Don’t be dumb
If you’ve been in business for any length of time, you’ve noticed that there are other folks in your industry who aren’t super ethical about what they’re doing (or they straight up don’t know!) Share ingredients or red flags that potential customers should avoid when working with or purchasing from someone in your industry — and how your brand avoids them.
BEST FOR: PRODUCT OR SERVICE
[/fusion_li_item][fusion_li_item icon=””]
NURTURE
Truth time
You know how you occasionally onboard a client and the fit just feels terrible because the timing was off? Nix this problem by educating your audience on exactly when it’s time to bring in a pro (aka, you) — but more importantly, when it’s NOT the right time.
(Bonus: if you’ve got any folks on the fence, this will build up their trust in your brand big time)
Truth time: when NOT to hire a ___
Let’s be real, if you jump in before you’re actually ready to bring in a pro, it’s gonna be a bad time. How will you know?
BEST FOR: PRODUCT OR SERVICE
[/fusion_li_item][fusion_li_item icon=””]
DOLLARS IN YOUR JEANS
What if…
“What if…” [insert your customer’s worst fear / biggest objection]
Sound familiar? Hint: this is your inner voice. The part that makes us anxious. The worried part, that holds us back. It pipes up at unexpected moments and says,
What if I’m not cut out for this?
What if someone calls me out on not knowing allll the things?
What if I invest and don’t get anything out of this?
GHASSSSSP
Worst case scenario you stop showing up. But getting started is the hardest part! You’re here for a reason. If you need a helping hand, here’s how I can help you. [plug your offer here]
BEST FOR: SERVICE
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padding_bottom_small=”” padding_left_small=”” padding_top=”0″ padding_right=”” padding_bottom=”” padding_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” z_index=”” overflow=”” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_mp4=”https://knapcreative.ca/wp-content/uploads/2020/09/shutterstock_1024763681.mov” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” 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class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” margin_top=”” margin_bottom=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” 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