3 Pinterest boards every business owner needs in 2024

Pinterest is hallelujah! kind of great. But it’s worthless until you actually use it (properly). Optimizing your Pinterest boards sounds like a chore, but trust me — once you know what you’re doing, it doesn’t take long… and keep reading to see what it can do for your business!

Pinterest is like the ultimate BFF for small business owners. Seriously, it’s the kind of platform that can make a huge impact on your business if you use it the right way. If you’ve been dabbling with Pinterest but haven’t quite nailed it yet, don’t worry, we’ve got your back!

This platform is not just a pretty face; it’s a goldmine for creativity, inspiration, and most importantly, discoverability.

It’s where dreams of brand awareness, increased website traffic, and a growing email list can become a reality. In fact, Pinterest is more than just a social media platform; it’s a search engine with almost 500 million monthly active users. (Helloooooo website traffic!)

The advantages of optimizing your Pinterest boards

Optimize your Pinterest presence, show up consistently, and voilà – you’ll see remarkable results.

FINE, it takes time. But you can do it!

We’re talking about reaching new audiences, driving traffic to your website, and even converting dreamy clients.

Check out what happened when we optimized the boards for one of our clients. That’s all we did — no content was pinned in this experiment. Her engagements increased by 1200 percent in just two weeks! (And once we really got going, it got even better.)

And we’re here to show you how it’s done.

Result #1 :: Brand awareness

The beauty of Pinterest lies in its algorithm (that’s right! an algorithm that we LIKE!!), which ensures that your content is constantly reaching new eyeballs. A whopping 80 percent of pinners have discovered a new brand or product on Pinterest. [source: Hootsuite blog]

That means you don’t have to worry about being annoying by talking about your business, or questioning whether you’re being too salesy, over and over again.

Result #2 :: Website traffic

Since Pinterest functions as a search engine, optimizing your content can lead to significant website traffic. In fact, 85 percent of weekly users have made a purchase inspired by Pinterest pins! [source: Sprout Social]

Optimize your content for search and show up consistently, and BAM — you can experience a significant spike in your website traffic.

Take advantage of this by strategically directing people to your blog posts, freebies, and even sales pages! Pinterest can become your secret weapon for driving targeted traffic to your website. (I’m guessing that’s where YOU came from, right?! You got it.)

Result #3 :: Email subscribers

Assuming you have an juicy opt-in offer on your website, Pinterest can be your best friend for growing your email list.

Email marketing is one of the most effective ways to nurture your community and convert them into paying clients.

Result #4 ::: Dreamy clients!

Email is one of the best places to nurture your community and convert them into paying clients, so harnessing the power of Pinterest to build that list is a genius move!

Now that you’re ready to conquer Pinterest, let’s discuss three must-have boards for every business owner!

Board #1 :: A Brand Board

Create a Pinterest board solely dedicated to pins that lead directly to your website. This ensures that when pinners click on your profile, it’s easy for them to find your valuable content. For maximum impact, move this board to the top of your board list and consider including your business name in the title for enhanced search engine optimization.

PRO TIP: Pop your biz name into the title for maximum SEO firecrackers and sprinkles!

Board #2 :: Topic Boards

Topic boards are where you showcase content you create, products you sell, or services you provide. By organizing your pins based on topics, you make it easier for pinners to discover and engage with your expertise.

PRO TIP: Add your keywords to board titles and descriptions.

Board #3 :: Seasonal Boards

If specific keywords are trending during a particular season (i.e., holiday caption ideas, fall fashion, spring cleaning), seasonal boards can be a great traffic driver! This one’s our fave.

PRO TIP: Create seasonal topic boards and manually move them to the top of your profile when the season is approaching. Freshen up those graphics on an annual basis.

Alright, so you’ve seen how Pinterest can be a game-changer for small businesses. It’s time to jump in and make this platform your new best friend!

By following these tips and really putting some effort into your Pinterest presence, you’ll unlock its full potential. But listen, we get it – running a business is a full-time hustle! Figuring out Pinterest marketing on top of everything else can feel overwhelming.

That’s where our Pinterest marketing services come in!

We specialize in helping small businesses just like yours conquer Pinterest. Our team of experts will create a custom plan to fit your goals, whether you want more website traffic, brand recognition that’s off the charts, or an email list full of potential customers.

Get in touch today! We’ll show you exactly how we can help you achieve measurable results. Let’s make Pinterest work for YOU!