Let’s talk about the unsung hero of your website: the contact page. Think about it: it’s the secret of how to get more website inquiries, even though it’s ALSO likely one you throw in last. When it really comes down to it — this is the page that conversions come from. It’s the place where potential clients finally say, “Hey, I like what you’re doing, let’s chat!” 

Most contact pages are, well, pretty boring. So, how do we fix that? How do we turn your contact page into something that’ll actually work for your business? 

Let’s go.

How to Get More Website Inquiries: THE FORM ITSELF

Okay, the thing is, it’s pretty rare to enjoy filling out forms. Your mission is to make the process as painless as possible. If it’s enjoyable, even better! (Yes, that’s possible! Our fave place for inspiration is typeform.com) 

Focus on the info you actually need.

As much as I’d like to know your Enneagram personality type before we even have a conversation, it’s not a deal-breaker. Stick to the essentials. Think:

Name: First and last is okay, but honestly — just first is probably fine.

Email address: You do need a way to get in touch. This is the most important one.

Subject / project details: A brief summary of what they need. A dropdown menu can be super helpful here — your reader doesn’t likely know off the top of their head what all of your offerings are. Make it easy so they don’t have to think!

Message / question: A space for them to elaborate, if they want.

That’s it. Keep it lean and mean. The more questions you ask, the more likely they are to bounce. We’re aiming for as little friction as possible! 

(Think about how much easier it is to tap a credit card than type in your pin, or worse, dig around your wallet for that loonie you could’ve sworn you had. That’s not by accident! People buy more when it feels easy.)

A quick note on drop down menus

Drop-down menus are your best friend. They streamline the process and help your reader not have to think. Examples:

• How can we help you? (Options: “Website design,” “Content creation,” “Consulting,” “Just saying hi”)
• What’s your approximate budget? This one is HUGEEEEE for saving time — yours and theirs! — by skipping discovery calls with clients who can’t afford your services, and it’s a happy surprise when you’re a perfect match! To make it even more impactful, you could add a subtle nudge: “Let’s make sure we’re a good fit budget-wise. Knowing your approximate budget helps me tailor my services to your needs.” This frames it as helpful rather than just a screening question.
• How did you find out about us? It can be tricky to nail down which parts of your marketing strategy are really working for you, and this question is key in uncovering that information. To strengthen it, you could add: “This helps me understand what’s working and create more content you’ll love!” This subtly reinforces the value of their feedback.

These drop-down menus simplify things for your visitors, but they also give you valuable insights into what they’re looking for. Win-win!

Set clear expectations

Don’t leave your potential clients hanging! Let ‘em know when they can expect to hear back from you. This builds trust and shows that you’re on the ball.

• Be realistic and protect your boundaries. If you’re a one-person show, don’t promise a response in five minutes. Give yourself a little extra time. You can surprise & delight someone by getting back to them earlier, but life happens. This way you’re off the hook if it does take you a little longer. 
• Sprinkle in a little bit of your brand personality. For a bakery: “I’ll get back to you almost as fast as a batch of cookies cools… usually within 24 hours.”
• If you know you’re going to be out of pocket for a few days, post a notice on your contact page. (Showit makes this super easy!)

Keep your form near the top of the page

The form should be one of the first things a user sees when they land on your contact page. Don’t make them hunt for it — they’ll leave faster than a Calgary chinook blows in.

Why this matters:

• Reduces Friction: The easier the form, the more likely people are to fill it out.
• Builds Trust: Clear expectations and a streamlined process show that you value their time.
• Increases Conversions: A well-optimized form leads to more inquiries and, ultimately, more clients.

Right now, this part is ALL WE HAVE. That’s right! Our contact page is a simple “book us” button that leads to a lead form. We have enough years and experience under our belt to keep the business humming, just like that. And honestly, sometimes, that’s all you need. 

Website advice — like any advice — isn’t a rigid checklist. It’s about understanding your community, your business goals, and applying what you think is going to work for you. If you’re consistently booked out, you’re clearly doing something right! 

If you’d like to amp up your conversion rate to the maximumiest maximum, or if you’re struggling to pinpoint what’s working and what’s not, here’s how you can beef it up.

And remember, sometimes hiring an expert — someone who can bring an outside perspective and tailored strategies — is the best investment you can make. You can contact us right here. (Wink, wink.)

A LITTLE ABOUT YOU

Look, people don’t want to talk to a faceless corporation. They want to connect with a real human being — you! This section of your contact page is your chance to show your readers that you’re not just a business owner, you’re a person with a story… and you care about them.

People are much more likely to work with someone they feel they know and trust. Create a welcoming experience that encourages them to reach out before they’re even onboarded.

Show your face!

Please, no stock photos of people smiling at laptops. We can spot a fake from a mile away. If you’re a fun and quirky brand, a candid shot of you is great. If you are a more serious brand, go for a professional headshot. Your personality is your unique selling proposition, so make it shine here!

Share a little bit about yourself.

This isn’t your full “About” page (we can dive deeper into that later), but it’s a quick hello. 

A few sentences or a short paragraph is all you need. What gets you excited about your work? Write like you’re talking to a friend.

The most basic example:

“Hey there! I’m [Your Name], and I’m passionate about helping [your target audience] [what you do]. When I’m not at [your work activity], you can usually find me [your hobby / personal interest]. I believe in [your core value], and I’m committed to [your mission]. If you’re looking for [what you offer], I’d love to chat!”

Add a sentence that encourages the reader to contact you. For example, “I look forward to getting to know you!”

SHARE YOUR SERVICES LIST

You might be thinking, “Well, obviously they know what I do. It’s all over my website / social media!” It’s not that simple!

People land on your contact page from all over the internet. Maybe they stumbled upon a blog post, clicked a link in a newsletter, or found you through a social media share. They might not have even looked at the rest of your site yet. So, make it crystal clear what you offer.

Make it easy to scan and digest, and focus on what your services can do for them.

Example:

• Website copywriting: so you can have a high converting website without worrying about ANY of this stuff (wink)
  
• Meal prep: Delicious & nutritious meals delivered to your door, making healthy eating easy

Don’t just list your services — link to them. That way, folks can explore further if they’re curious but not quite ready to reach out. Plus, if you’ll let us get nerdy for a quick sec here: it also helps search engines understand the structure of your site, which boosts your SEO. 

ANSWER FAQs

This section is your chance to address those nitty-gritty, practical questions that might be holding people back from reaching out. Plus, it’s a huge time-saver for you. Nobody wants to answer the same email 5,000 times, right?

Start by putting yourself in your potential client’s shoes. What are the questions that typically pop up before or during the hiring process? Think about the basics: “How much is this going to cost me?” “What’s the process like?” “How long until I see results?” And, of course, the ever-important “Do you offer any guarantees?”

When writing your answers, write like you’re having a conversation with a friend. If you absolutely must use industry terms, break them down into simple, easy-to-understand language. (Pro tip: have a friend who’s not in your field read it over, or ask AI to help simplify it.)

For example, let’s take that common question, “What’s the process for working with you?” Instead of a dry, step-by-step list, try something like this:

Q: What’s the process for working with you?

A: “It’s pretty straightforward! First, we’ll have a quick chat to discuss your goals. Then, I’ll create a customized plan for you. Once we’re both on the same page, we’ll get started! Easy peasy.”

Remember, your FAQs are an extension of your brand’s personality, so let it shine through!

Also, make sure you’re not hiding information that belongs on other pages of your website. If a question requires a lengthy answer, consider linking to a more detailed page instead of cramming it all into the FAQ. This will keep your contact page concise and user-friendly.

By addressing those common questions in a clear, friendly, and engaging way, you’ll remove potential roadblocks and make it even easier for people to reach out.

SHARE PROOF THAT YOU’RE NOT JUST TALKING A BIG GAME

Alright, you’ve laid out your services, shared a bit about yourself, and addressed common concerns. Now, it’s time to let your work speak for itself. We all know that even the most persuasive copy can only go so far. That’s where testimonials and guarantees come in. They’re powerful tools for building trust and turning those “maybe” prospects into “yes, please!” clients.

Let’s start with testimonials. Variety is key. Include testimonials that highlight different aspects of your services and cater to various client needs. 

Here’s a review that highlights the JOY of working with us:

What I loved most was how the whole process felt. It was like having coffee with a friend who just happens to be a genius at what they do. No stress, no overwhelm—just thoughtful conversations, smart solutions, and a lot of laughs along the way. If you want a team that gets it and makes the experience genuinely enjoyable, Knap Creative is your people. I can’t recommend them enough.

And of course, it’s best to use testimonials that mention specific results or benefits. Here’s a review that highlights the RESULTS of working with us:

Working with Knap Creative was such a breath of fresh air. They built my website from the ground up, and somehow managed to take all my scattered ideas and turn them into something that felt perfectly me. And then, because they clearly weren’t done being amazing, they took my Pinterest and whipped it into shape—strategic, beautiful, and actually working for my business.

If you can, add a photo of your client or their company logo to add an extra layer of credibility. The review we shared above is a Google Review, which is great — there’s no faking those! That’s the kind of specific, impactful testimonial that you’re looking for.

Now, let’s talk about guarantees. They’re often overlooked, but they can be the difference between a hesitant visitor and a confident client. It’s like offering a safety net, a way to reduce the risk of working with you. Your guarantee should be clear, concise, and focused on the benefits your clients will gain. Most importantly, it should be something you can stand behind, a hundred percent.

Example:

“I’m so confident in my [service] that I offer a 100% satisfaction guarantee. If you’re not happy with the results, I’ll work with you till you are.” 

These guarantees show that you’re serious about delivering results. Encourage potential clients to reach out with any questions or concerns. By letting your clients do the talking and offering a safety net, you’ll create a contact page that inspires confidence and encourages people to take the next step.

KEEP THE CONVO GOING

Not everyone who lands on your contact page is ready to dive headfirst into a client relationship. Some people might just be curious, or they need a little more time to get to know you. That’s where these secondary options come in. They’re gentle nudges to keep the conversation going, even if we’re not quite ready to commit.

Newsletter sign-up

If you’ve got a newsletter, share your lead magnet. It’s a great way to offer value up front and build trust. “Want to stay in the loop? Sign up for my newsletter and get weekly tips on [your topic]. Plus get a free [lead magnet] when you subscribe!”

Social media links

If you’re active on social media, this is the perfect place to share those links and invite people to join the shenanigans. “Let’s connect on social media. Follow me on [platform] for daily inspiration & tips.” It’s a casual, low-pressure way to build community and stay top of mind. Personally I ALWAYS look for these links when I want to learn more, and it’s astonishing how often they’re not there!

Links to blog posts

If you’re a blogger, this is a great place to link some of your best content. Share a few of your most popular or relevant blog posts. 

These secondary options aren’t just about growing a list or racking up followers. They’re about something way more important: building real, honest-to-goodness relationships. 

We truly believe in helping people, whether they’re ready to jump in with both feet right now, or if they just want to hang out for a bit and see what we’re all about. It’s about showing up, being helpful, and creating those connections that matter. By keeping the conversation going, you’ll create a contact page that’s not a dead end, but a starting point for a lasting connection.

BOOST YOUR SEO

Alright, let’s chat about something that might not sound as glamorous as crafting the perfect testimonial or writing a witty “About” section, but it’s crucial: SEO. Yes, even your contact page needs a little SEO love. 

Google loves substance. They favor pages with meaty, helpful content. So, we’re aiming for a contact page with 300+ words. It gives Google something to sink its teeth into, and it also gives you more opportunities to use your keywords. The more relevant words and phrases you use, the clearer you’re telling Google what your page is about. Just remember, we’re not talking about stuffing keywords in like a Thanksgiving turkey. We want them to fit naturally, like they belong there.

Speaking of keywords, it’s time to put on your client’s thinking cap. What words and phrases would they use when searching for someone like you? If you’re a local business, make sure to include your city and region. And don’t forget to use keywords related to your specific services. “Website design contact,” “nutritional coaching inquiry,” you get the idea. The goal is to make it easy for potential clients to find you when they’re actively searching for what you offer. 

[Want to learn more? Read this!]

Now, let’s talk about internal linking. It’s like building a roadmap for Google, showing them how all the pages on your website connect. By linking to your contact page from other relevant pages, you’re not only helping Google understand your site’s structure, but you’re also boosting the authority of your contact page. Plus, it makes it easier for visitors to navigate your site. Win-win!

Why does all this matter? Well, a well-optimized contact page can rank higher in search results, which means more people will find you. And not just any people, but qualified leads who are actively looking for your services. It’s like having a magnet that attracts the right kind of clients.

So, don’t overlook your contact page when it comes to SEO. It’s a powerful tool for driving traffic, generating leads, and building your online presence. And hey, let’s be honest, who doesn’t want to make it easier for people to find them?

PULLING IT ALL TOGETHER

So, there you have it! A contact page that’s not just a form, but a conversation starter, a trust builder, and a lead magnet all rolled into one. It’s about showing your personality, proving your expertise, and making it ridiculously easy for people to connect with you. 

If this makes you want to light your hair on fire, don’t worry! Start with one or two of these tips and gradually work your way through the list. Your website is a living, breathing document, and it should evolve alongside you.

Now go forth and make your contact page shine! And if you need help? Well, you know where to find us. (Hint: it’s on our awesome contact page.)