June Content Guide

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Is it just me or are the months flying by?! It’ll be NO TIME at all and the kiddos (if you have ‘em) will be home for summer break. Eep!

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Vaccines in Canada have been rolling out for a couple of months, the numbers are declining — and we’re all staggering to the (hopeful) finish line. 😂 Vacation? Yes please! A normal summer? Getting there! Moving? It’s the season!

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Personally I am dubbing June the Month of Encouragement, from now till forever. We’re all TIRED by this time of year… every year.

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You may see a bit of a slow-down on social media during the summer months (especially this year!) so June is the last month for a bit where your reader is still in her normal routine.

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Father’s Day is on June 20th — which is much less relevant to your audience than Mother’s Day, but something to be aware of.

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July starts out with the Canada Day long weekend, so if there’s anything you do to celebrate that should be on your radar.

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It’s also the middle of the year, which is a great time to check in on your goals!

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3 Things You Can Post This Week :: May 31-June 4

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AMPLIFY
Quote

We’ve recommended sharing quotes before — they’re easy to create PLUS they’re savable & sharable, which is a great way to get new eyeballs on your content. A few of my faves in support of Encouragement Month (so you don’t have to go down the Pinterest rabbit hole)

“Whatever makes you feel the sun from inside out, chase that.” (Gemma Troy)

“We have to remember what’s important in life: friends, waffles, and work. Or waffles, friends, work. But work has to come third.” (Leslie Knope)

“Be happy with what you have, while working for what you want.” (Helen Keller)

“You will never influence the world by trying to be like it” (Tay Lauren)

BEST FOR: PRODUCT OR SERVICE

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NURTURE
Email list

It can be tough to move social media followers to your email list — but if you forget to ask, they’ll never move over!

THANK YOU to all of you who are following along, double tapping, sharing, saving, and commenting on our posts. We appreciate you so much!
If you want to get a teeny bit more personal and to-the-minute, we also share weekly insights, [sales? mini challenges?], and our adventures (from “oh shit” to “aha!”) as we grow our business.
Link in profile. See you on the other side!

BEST FOR: PRODUCT OR SERVICE

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DOLLARS IN YOUR JEANS
Repurpose your website

Social media is awesome, but your website, emails, and DMs probably do a lot of the heavy lifting when it comes to making sales. Scoot through your home page and recent messages and cut & paste little snippets right into your captions. (Rinse and repeat this every couple of months!)

BEST FOR: PRODUCT OR SERVICE

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3 Things You Can Post This Week :: June 7-11

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AMPLIFY
#fridayintroduction

It’s time to put a fresh spin on #fridayintroductions — this idea will work especially well for in-person services or brick & mortar shops. Instead of introducing yourself, introduce your city to your readers! Share all of your favourite things about your location… and be sure to tag anyone you mention for maximum exposure!

BEST FOR: PRODUCT OR SERVICE

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NURTURE
Get in their head

If you want folks to tap that little “…more” button on your post, it’s important to make sure you grab their attention with the first line. The best way to do that? Get into their heads. What are they struggling with right now? Empathize, present yourself as the solution, and call your reader to action. (This is exactly how my sales posts, emails, and pages are structured.)

~
“I don’t want to point and shake my booty.”
“I’m a tech dinosaur.”
“Who has an extra three hours a day just for reels? Not me.”

We get it. It feels like Instagram rolls out a new feature every third day. Keeping up is impossible. The good news is, you don’t have to. But if you’re curious about reels and want to try something new, your business will thank you.
~

BEST FOR: PRODUCT OR SERVICE

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DOLLARS IN YOUR JEANS
Father’s Day

Dad’s Day is coming fast and if you’re looking for a gift that says: “You’re the best dad in the whole wide world and that is why I am gifting you with a ____ product that will ____ and ____, not to mention ___” — well then, [insert product] is the gift you’re looking for!

Grab it now and I’ll make sure it’s in your hands well before June 20th.

BEST FOR: PRODUCT

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gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”false” border_position=”all” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

3 Things You Can Post This Week :: June 14-18

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AMPLIFY
Productivity hack

No matter who your perfect fit client is, she can use a good productivity hack — and you’re here to encourage and help her along the way. What do you do on your most productive days, that you don’t do on other days? Share! (Bonus: this post is super fun for *her* to share too!)

BEST FOR: PRODUCT OR SERVICE
📸 Click here for your customizable image template

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NURTURE
You’re not cheating

What’s something that your perfect fit client might be tempted to do, but doesn’t pull the trigger on because she feels like it’s cheating? Maybe it’s hiring professional help. Maybe it’s using a stock photo. Maybe it’s throwing all of her laundry into one load. Let her know that it’s not cheating — rather, it is the perfect way to accomplish her goal and help her justify that decision.

~
Using stock photos is not cheating. It’s an easy way to have a professional looking feed that you can curate to show off your brand. If it’s a toss-up between a stock photo or a grainy, unlit photo of what you ate for lunch… well, we all know what we’d rather scroll through! My fave sources? @tag @tag @tag
~

BEST FOR: PRODUCT OR SERVICE

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DOLLARS IN YOUR JEANS
Testimonial

Share a testimonial — but don’t just cut & paste it. Put a fresh spin on it by expanding on the story. What was your customer saying before she purchased from you? What was the transformation?

BEST FOR: PRODUCT OR SERVICE

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3 Things You Can Post This Week :: June 21-25

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NURTURE
You can choose three

Your reader is on social media to be entertained, and as the platforms age it gets harder and harder to hold their attention. The more you can switch your reader’s focus back to herself, the better. These little quizzes are irresistible — create one in your grid and repurpose it to your stories to get even more action on it! Keep it as niche specific as you can.

BEST FOR: PRODUCT OR SERVICE

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NURTURE
The nittiest gritty

Share a tip / hack / tutorial, but get down to the nittiest gritty.

A nutritionist can write a post that educates her audience on “how to eat healthy” and that’s all well and good — but it’s very broad. She can pull it in to “the best shake for before your workout” and that’s already much better. But she can pull it in even more to “how to get spinach into your diet without knowing it” and THAT’S where the gold is. Think of your topic, narrow it down, narrow it down some more, and when you’re starting to think it’s too silly that’s when you’ve nailed it.

Remember, your readers are not on the same level as you so you gotta take it wayyyy back to the basics!

BEST FOR: PRODUCT OR SERVICE

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DOLLARS IN YOUR JEANS
What if…

• We’re on the cusp of a new season, which means fresh starts all around. As we wrap up the school year and dive into summer your readers may be feeling some butterflies about how they’re going to keep all the balls in the air — but that’s where you come in, right? Right?! (Right.)(No need to go on and on about the FEATURES of your product; focus on the benefits instead!)

~
[Agitate the problem] How are your socials looking for this summer? Do you have a plan? Are you already getting clammy hands thinking about how you’re going to fit it into your schedule around the sheer amount of dirt the kids are going to track in?
[Present the solution] If you want to show up consistently and do it as efficiently as possible, we gotchu. Instead of staring at a blinking cursor every morning for 45 min (that you really don’t have) — sign up for the toolbox!
[Cast a vision] Knock out a month’s worth of content in less than an hour of your time. More beach time for all!!
[Call to action] Link in profile.
~

BEST FOR: PRODUCT OR SERVICE

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Story Ideas

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I know you want to keep it fresh & fun and mix things up on stories, but at the end of the day there are certain things that just perform really well AND are easy to create so I will recommend them every single month for ever and ever. 😂 Read it, remember it, do it.

• Stay on the lookout for small, teachable moments that you can relate back to your reader. This one takes a bit of thought but it leads to super relatable and relevant content that is all you. So good.
• BTS (to do list, your desktop, what you’re working on, boomerangs, cute selfies), use polls and sliders to boost engagement whenever you can
• Testimonials & social proof as it comes through… don’t be shy to brag!
• Share one other person’s post & tag ‘em

You can also use any of the regular caption starters in stories 🎉🎉 and round ‘em out with these ideas:

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Use the quiz feature to ask your readers what their goal is this week, and make it industry specific. “What’s your social media goal this week?” “What’s your mom goal this week?” “What’s your self care goal this week?” (If there’s something you can do to help them achieve their goal, make sure you lean into that over the next day or two! They’ll associate you with their wins which is a win for you too.)

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Grab the “you can only pick three” post from your grid & repurpose it to your stories with a question box.

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As we move into a new season towards the end of this month, it’s always a good idea to refresh your space. What should your reader get rid of? This can be physical items (clean out your bathroom!) OR habits (quit doing this on social media!) Having relevant, to-the-moment advice is going to keep folks coming back for more.

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Ask for reviews! Here’s a quick script if you need it:

Hey friend, we need your help. We’d love it if you could please leave us a google review (excellent, mediocre, terrible experience, we’ll take it all). This helps us SO MUCH as a small business — we need to know what we’re doing well, and what we need to fix, and it helps others to discover us. Thank you so much!

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Here’s a quick way to engage & connect with your readers. There are two types of people. Which one are you? Keep an eye out for hilariously polarizing moments throughout your day & share in stories — and be sure to ask your audience where they fall on the spectrum too! (Gas tank empty or always full? Desk a chaotic disaster or perfectly organized? Laundry overflowing or neatly folded on the shelves?)

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Got a freebie that’s gathering dust on the shelf? Hop onto a quick video and let your audience know why you created it & how it’ll help them. (“You don’t need a $500 course to learn how to set goals! Grab my free workbook and get started, right here, right now.”)

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Instagram loves it when you use their interactive elements, and the beautiful thing about stories is you can double dip. Start by asking your audience a question (“What are you a weirdo about?” “What’s a win you had this week?”) then bounce the questions back with a poll underneath — the rest of your audience can agree / disagree, or celebrate wins together.

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Give your readers a quick little challenge for the day! How can they level up their game in 10 minutes or less?

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This can be tricky but try to translate the actual client experience into a quick story — whether it’s a snippet of a workbook, a closeup (& gushing over) of a certain fabric, or a behind the scenes vs final shot of what you’re working on. Make your audience feel like they’re in the room, working with you, as much as you can!

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Keep your stories short & sweet. 5-15 seconds of video per day is plenty — as a geriatric millennial (😂😂) the video fatigue is real. Between stories, reels, and ads, you have a LOT of video content coming atcha. Closed captioning and brevity are crucial.

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gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”https://knapcreative.ca/wp-content/uploads/2021/05/kaboompics_A-smiling-woman-in-a-summer-hat-with-pink-flowers.jpg” background_position=”right center” background_repeat=”no-repeat” background_blend_mode=”none” render_logics=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no” border_position=”all”][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”1_2″ align_self=”auto” content_layout=”column” 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Reel Ideas

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Views on your reels are very cool and fun, but let’s talk about the tangible results. Are your views turning into comments, DMs, or shares? What about SALES?!

The purpose of the reel itself is to grab the attention of the viewer, but the actual success of your reel is dependent on your caption. Take your audience through the experience that leads to connection or conversion. Give a clear call to action inside the reel, then follow it up with a juicy caption — and keep track of what’s working / what’s not!

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5 books that are worth the hype

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What you see vs what you don’t see

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That feeling when…

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Don’t ___. That’s like ___.

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Savvy you vs perfectionist you (alternately: there are two types of people in this world)

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Type a hack / tutorial into the notes app on your phone, screen record, and post it in a reel. Make sure you speed it up!

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The only ___ you’ll ever need

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The one thing you need to be less stressed about ___

[/fusion_li_item][/fusion_checklist][fusion_button link=”” text_transform=”” title=”” target=”_self” link_attributes=”” alignment_medium=”” alignment_small=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”default” margin_top=”32px” margin_right=”” margin_bottom=”” margin_left=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]MORE DETAIL HERE[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]