Starting a new coaching business is exciting! But also a little (okay a LOT) terrifying. Figuring out a life coach website design? Maybe the scariest part of all!

How do you show up as a real, professional coach when you’re still figuring it out yourself?

That’s exactly where Kendra Rolheiser found herself.

She’s a talented career and leadership coach with a knack for guiding people through major transitions (like, wow!) — but when it came to stepping into her own next chapter? It’s been harder than she expected.

➡️ She loved her corporate job (and still does).
➡️ She was just starting to explore coaching as something more.
➡️ And she wasn’t sure if she was ready to really be out there.

Kendra didn’t need a whizz-bangy funnel or always-on social media presence. She needed a simple, professional life coach website that made her feel confident passing along her business card. (Yes, her business card! We’re suckers for good old-fashioned marketing that works, so we’re here for it.)

She needed:

• A clear place to send people after meaningful in-person conversations.
  
• A site that says, “I’m for real & I’m here to help you.”
  
• A simple, steady online presence that feels just like her — approachable, thoughtful, trustworthy. (Okay, AND beautiful because obvio.)

That’s where we came in.

I’ll walk you through how we helped Kendra build a career coach website that gave her clarity, boosted her confidence, and gave her a professional home base — one that’s ready when she is!

Starting a Coaching Business? This Might Sound Familiar

When you’re building something new — especially a service-based business like coaching — it’s easy to get stuck in this weird in-between space.

You know you have skills. You know you can help people. But putting yourself out there? GAH. That’s the tricky bit.

Kendra isn’t alone here. 

A lot of service providers (especially life coaches, career coaches, leadership coaches — or really, anyone who offers an “intangible” service) bump into this early on. They’re often balancing:

• A corporate job they actually enjoy.
  
• A new business they’re curious about.
  
• Annnnnd the big, scary questions: Am I good enough? Am I really doing this?

For Kendra, building a website wasn’t just about getting online. It was about starting to see herself as a “real” coach. It was about creating something she could proudly share when she handed someone her business card.

Because sure, in-person networking is her superpower… but even the best coffee date needs a next step. 

That next step? It’s your website. A place where people can land, where your story speaks even when you’re not in the room, and where it says, “I’m here. And I can help you.”

This is where life coach (or any service provider, really) website design really matters. 

It’s not just a box to check. It’s a confidence builder. It helps you take yourself seriously — even if you’re still figuring it out!

The Real Problem: Feeling “Not Quite Legit”

When we first connected with Kendra, her biggest obstacle wasn’t tech or time — it was trust.

Not trust in us. (We met at a women’s breakfast and hit it off right away, ignoring the rest of the table. TERRIBLE. And also, awesome.)

It was trust in herself.

👉 Was she really ready to put her coaching work out into the world?
👉 Would anyone take her seriously?
👉 Would she take herself seriously?

This is one of the sneakiest roadblocks for life coaches and other service providers starting out. It’s not just “do I have the skills?” — it’s “am I ready to be seen as the expert?”

For Kendra, seeing her offers clearly written, laid out beautifully, and living on a professional website was so helpful. It gave her clarity.

It made her business feel real. (Even that’s a bit of an “oh 💩” moment, but the best kind ha) It gave her a place to point people that felt solid and aligned.

That’s what makes life coach website design so powerful. It helps you cross that invisible line from “I think I can do this” to “I’m doing this.”

Life Coach Website Design That Builds Trust

When we worked with Kendra, we didn’t build her a complicated, high-maintenance website.

We built her a simple, beautiful, trust-building website. A site that:

• Clearly explains who she is and how she helps.
  
• Gently filters out the not-quite-right clients.
  
• Gives her perfect-fit people an easy next step to reach out.
  

Boom. Easy.

Take a look at her homepage — it’s clean, spacious, and feels approachable from the first scroll.

Nothing gimmicky or trendy and no over-the-top animations. Just a professional home base that feels like her. Steady. Approachable. Warm. (And yes, totally gorgeous.)

We intentionally used bold, direct questions throughout her site to create instant connection.

We also made sure her site was SEO-friendly so that people looking for career coaching and life coach services can find her — whether they meet her in person or stumble across her on Google!

And those big, bold headlines? They do the heavy lifting.

This wasn’t just about getting online. It was about giving her a place that matches the quality of her coaching. (Which, PS, I can attest to. You want someone that really listens? Kendra’s your gal.) 

She’s also the kind of person who remembers you, who checks in, who’s genuinely cheering you on even when you haven’t talked in months.

Her site needed to reflect that steady, supportive presence. And it does.

That’s what life coach website design should do. It should help people feel safe reaching out to you… and maybe even help you feel safe showing up as you are.

Kendra’s Website: Ready When She Is

Here’s what I love about this project: the website is ready — and so is Kendra… almost.

She’s still working through her own timeline. She’s still figuring out how this coaching thing fits into her life. And that’s okay!

Because the website isn’t a ticking clock. It’s a steady, quiet invitation that’s sitting there, waiting for her. 

➡️ When she passes out her business card? She has a solid, professional place to send people.
➡️ When someone Googles her? They’ll find her.
➡️ When she’s ready to grow? She’s not starting from scratch.

That’s the beauty of life coach website design. It’s not about going viral or sprinting to the finish line. It’s about building something you can step into — in your own time.

And honestly? I kind of LOVE that Kendra’s story isn’t wrapped up with a perfect bow yet.

Because that’s real life. It’s a slow burn. But those are usually the best ones anyway.

Design Highlights from Kendra’s Life Coach Website

• Clean, welcoming layout with easy-to-skim sections
  
• Bold, conversational headlines that feel like Kendra
  
• Friendly, professional images that create instant trust
  
• Strong calls to action throughout — like “Schedule a Free Call” — so people always know what to do next
  
• Search-friendly structure to help her get found by leadership and career coaching clients

TL;DR: Why Your Coaching Business Deserves a Great Website

• Kendra is a career and leadership coach who wanted to take herself (and her business) seriously — even if she’s still figuring it out.
  
• She needed a professional life coach website design that gave her confidence and a clear next step after in-person networking.
  
• We built her a simple, trust-building website that helps her connect with perfect-fit clients (and quietly filters out the rest).
  
• Her website is SEO-friendly, beautiful, and steady — ready when she is.
  
• And honestly? The story’s still unfolding. 

Need a Life Coach Website Design That Works?

If you’re a service provider or coach who’s just starting out — or you’re finally ready to feel good about your online presence — we’ve got you.

👉 We build life coach websites (and websites for all kinds of service providers) that are simple, beautiful, and strategic.
👉 We make sure they work — on Google, in real life, and, you know, in the confidence department.

Let’s build you a site that feels like you. Details here!