website design, content, + pinterest marketing that gets clients knockin'

website design, content, + pinterest marketing that gets clients knockin'

March Content Guide

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Eep it’s nearly sprinnnnnnggggg!! (But fake spring. We always get a snowstorm in March. Still though. Sunshine counts, and it’s comin’. The days are getting longer… do you feel it?

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4 Things You Can Post This Week :: March 1-5

[/fusion_text][fusion_checklist icon=”fa-arrow-circle-right fas” iconcolor=”#f1c062″ circle=”” circlecolor=”” size=”” divider=”yes” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]

Intro
BEST FOR: PRODUCT OR SERVICE

How many months has it been since we’ve introduced you? Too many.

First rule in business: [share one of your core beliefs]
I’m [Name]: [sign / enneagram], big fan of [quirky food], and nothing gets me more stressed than when I’m out of [fave product]. Interests include: [list a couple of your hobbies]
I work with [describe your perfect fit person] to help you [get this result].
Things that make me feel gross inside:
[list “industry standard” things that annoy you / that you do better]
Things that make me feel sparkly inside:
[list a few things that you super love and want to see in your people]
Also… I’m glad you’re here. Thanks for hanging out in my li’l corner.

CONNECT | NURTURE

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Freshen up
BEST FOR: PRODUCT OR SERVICE

We’re in for a seasonal shift (eep! spring!) and you’re here to help your people get it together just in time for a fresh start. Time to organize closets? Do a charity run? Get photos taken? Create some content for a new month? Share a few tips to get ’em on the right track!

NURTURE

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3 ways to tell it’s time to step it up
BEST FOR: SERVICE

How will your clients know that it’s time to bring in a pro… aka, you? Give ’em a fun little self-qualifying quiz, then tell them exactly what they need to do to hire you!

“Bust out your imaginary pens, buzzfeed quiz style. Here are four signs you might be ready to buy / start saving for ___”

LEADS + SALES

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Free!
BEST FOR: SERVICE

Promote your free offer just like you would a paid one. Share the benefits, and share, share, share again and again. Be clear about what’s in it for them when they sign up and make it juicy! You can guide your audience from social media platforms onto your email list (if you have one) by teasing an upcoming topic and inviting them to subscribe.

LEADS + SALES

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4 Things You Can Post This Week :: March 8-12

[/fusion_text][fusion_checklist icon=”fa-arrow-circle-right fas” iconcolor=”” circle=”” circlecolor=”” size=”” divider=”yes” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]

“Couldn’t go it alone!”
BEST FOR: PRODUCT OR SERVICE

Share something you know to be true about a woman you work with, friend, mastermind sister, mentor, or someone you’ve collaborated with. (There’s enough to go around, community over competition, we’re better together, etc.) Tag a woman below who reminds you of that too!

ps: March 8 is International Women’s Day

CONNECT

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“__ things you don’t need”
BEST FOR: PRODUCT OR SERVICE

I’m guessing your niche is inundated with posts and checklists telling us alllll the things that we need to buy or try. Take it outside of the box and give some fresh new advice by giving us a list of things that we don’t need to worry about! (Your audience will be all ears for this one! Who doesn’t want to save a little time, money, and frustration?!)

NURTURE

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“The ___ that social media built”
BEST FOR: PRODUCT OR SERVICE

Show development of something you’ve got in the works and have your customers vote it into the collection / finished product!

CONNECT | NURTURE

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Brag it up
BEST FOR: PRODUCT OR SERVICE

How will your clients know that it’s time to bring in a pro… aka, you? Give ‘em a fun little self-qualifying quiz, then tell them exactly what they need to do to hire you!

“Bust out your imaginary pens, Buzzfeed quiz style. Here are 4 signs you might be ready to buy / start saving for ___.”

LEADS & SALES

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3 Things You Can Post This Week :: March 15-19

[/fusion_text][fusion_checklist icon=”fa-arrow-circle-right fas” iconcolor=”” circle=”” circlecolor=”” size=”” divider=”yes” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]

“How often have you googled ___?”
BEST FOR: PRODUCT OR SERVICE

Fill in the blank with something your readers are frustrated with or confused by… and of course, follow it up with a quick & easy solution! (Bonus points if you can get them to share the last thing they googled, just for kicks.)

NURTURE

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A quote
BEST FOR: PRODUCT OR SERVICE

I know I knowwwww they CAN be generic and cheesy but hear me out. The trick with quotes is to sprinkle ’em through and keep them fresh by quoting your own brilliance or creating one of a kind images. You’re not going to get very far by posting nothing but quotes, but they’re great for an occasional engagement boost!⁠ Do it before a promo if you want to be clever about it.

CONNECT

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Behind the scenes… with a twist
BEST FOR: PRODUCT OR SERVICE

Yep, more behind the scenes… we eat it up! Share a little bit about your creative process. Where do you pull inspiration from? How do you communicate with your clients? End with a call to action reminding your readers how many spots you have left this quarter (or when your spring launch is coming!)

LEADS + SALES

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4 Things You Can Post This Week :: March 22-26

[/fusion_text][fusion_checklist icon=”fa-arrow-circle-right fas” iconcolor=”” circle=”” circlecolor=”” size=”” divider=”yes” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]

Get real about what’s happening behind the curtain
BEST FOR: PRODUCT OR SERVICE

Things I did today that I’m proud of:
[list a handful of things, 3 is plenty]
Things I also did today that I’m not proud of:
[again, 3 things is plenty]
I mean, I learned some stuff. How’s your day going?

CONNECT

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“Your house is on fire!”
BEST FOR: PRODUCT OR SERVICE

This is a good one for those of you that sell luxury. High end things typically evoke strong feelings that make them super special, so here’s a post that communicates how you create value.

Quick! Your house is on fire. What are you gonna grab?
For me, it’s [list a few things that are dear to your heart]”

Wrap up by mentioning that it’s your mission to create things that’ll become those treasured heirlooms.

CONNECT | NURTURE

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“But I don’t wanna go to school” / “But my house isn’t cute enough”
BEST FOR: PRODUCT OR SERVICE

Have you had any convos with someone who’s on the fence because it might not be the right time? Address their objections head on… and paint a picture of the reality they could have in three months if they started today. Follow up with a call to action!

LEADS & SALES

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“Stop messing around with ___”
BEST FOR: PRODUCT OR SERVICE

Do your perfect fit people ever get stuck in the planning or dreaming phase? Nudge them out of it with a little bit of tough love. Give them a list of things they should STOP doing, and what they can focus on instead! (This does work for products too! What should your client be doing to make herself feel better?)

ie: “The stuff you’re doing that isn’t growing your biz (a shortlist)
There are so many things you might think you need to sell more coaching programs and services. Here are a few places you might be getting tangled up:
– making canva graphics
– tweaking your website
– scrolling through social media
– downloading alllll the freebies
This list could go on for days. So… what DO you need to be doing?
1. Having conversations.
2. Solving problems.
3. Making offers.”

CONNECT | NURTURE

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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I'm Doreen, and I know what it's like to scour blogs for the answers to my (many, many) questions. Much like yourself, I'm a scrappy, curious business owner.

There are less stressful ways to get your service to the people that need it most, so I'm here to bring you the practical, down-to-earth marketing advice that you need. 

Every day, I work with a team that shares my passion for helping you connect with your perfect fit clients — and every day, YOU inspire the crap out of all of us. Thanks for being here!

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