Luxury Travel Advisor Website Design — Premier Wellness Travel Case Study
Who is Premier Wellness Travel
Premier Wellness Travel is a luxury travel advisory founded by Cassandra Marcella, based in Washington, DC. Cassandra designs custom luxury travel experiences and is an affiliate of EMBARK Beyond, a Virtuoso member agency, with over fifteen years in the industry. She has been featured in USA Today and is an ASTA-verified travel advisor.
What did Knap Creative do for Premier Wellness Travel
Knap Creative provided branding, complete website design, and copywriting for Premier Wellness Travel, with Cassandra Marcella as creative director. The site was built on Showit and is structured to stay clear and elegant as the brand continues to grow.
Who is Premier Wellness Travel for
Premier Wellness Travel is for discerning travelers who want custom luxury trips designed around how they want to feel — private villas, wellness resorts, small luxury cruises, and rare access experiences not available to the general public.
Does Knap Creative design websites for travel advisors and luxury brands
Yes. Knap Creative designs websites, branding, and copywriting for travel advisors, luxury service brands, and established personal-brand businesses. The Premier Wellness Travel project is an example of website design for a luxury travel advisor.
Do Knap Creative clients own their websites
Yes. Knap Creative builds on Showit, and clients own their website, their logins, and their hosting directly. There is no requirement to stay with Knap Creative for updates, and clients are free to manage or edit their own sites.
SERVICES
Website Design & Copywriting
• Marketing Sprints
• About Knap Creative
What platform is the Premier Wellness Travel website built on
The Premier Wellness Travel website is built on Showit, the platform Knap Creative
specializes in.
Where is Premier Wellness Travel located
Premier Wellness Travel is a luxury travel advisory based in Washington, DC, serving clients across the United States and internationally.
built to grow gracefully
Cassandra's a luxury travel advisor with fifteen years of access most people will never have — EMBARK Beyond, a USA Today feature, the kind of relationships that get you into places you can't book online. She also writes. A lot. Essays, a Substack, strong opinions about hotels.
Which is the fun part and the design problem: a brand this rich keeps growing, and most sites get cluttered and clunky the second you add the fifth thing. So we built one that doesn't. Clear structure underneath, so a year from now when there's more — more trips, more writing, more proof — it still feels like a magazine, not a junk drawer.
Branding, the full site, and copy that sounds like her (which, given that she's a writer with taste, was a fun bar to clear).
What was the goal of the Premier Wellness Travel website
To give an established, content-rich luxury travel brand a website that reflects its level of taste and access, and that stays organized and elegant as more trips, writing, and proof are added over time.
