September Content Guide

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Ahhhh, September. The fall new year. We’re feeling fired up & fresh for a new season—and we’re not broke and exhausted from the holidays, so it’s pretty rad.

—It’s important to show up NOW to build up trust and loyalty before the busiest buying of the year in November and December. You don’t want to be the gal who shows up on Black Friday with a promo after sporadic posting all year long… because nobody’ll hear you. (Don’t stress, it’ll be easy with this toolbox)

—If you’ve got anything related to productivity or fresh starts, we hope you’ve been promoting it! If not, it isn’t too late… but hop on that train now. This is THE time of year for you.

—Folks who struggle with seasonal blues are probably starting to feel it a little. If you’ve got wellness tips or products you can share, your readers will be all ears right now!

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Celebrations[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Week 1″ type=”flex” hundred_percent=”yes” hundred_percent_height=”no” min_height=”800px” hundred_percent_height_scroll=”no” align_content=”center” flex_align_items=”stretch” flex_justify_content=”flex-start” flex_column_spacing=”0px” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” link_color=”” link_hover_color=”” border_sizes_top=”1px” border_sizes_right=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_color=”” border_style=”solid” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”” margin_bottom=”” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” padding_left_medium=”” padding_top_small=”” 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3 Things You Can Post This Week :: September 13-19

[/fusion_text][fusion_checklist icon=”fa-arrow-circle-right fas” iconcolor=”” circle=”” circlecolor=”” size=”” divider=”yes” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]“How to know you’re talking to a good ____”

This post is helpful to your readers, AND it’ll position you as an expert. Double win. Posts like these are where trust and loyalty come from.

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“I’m a night owl: true or false?”

An introduction, true or false style: easy, fun, mega engaging, and a refreshing way to share a little bit about your beautiful quirky self.

Want some q’s to make it even easier?

• I always run my gas tank way too close to empty: true or false?
• I have my toenails polished 100% of the time: true or false?
• I prefer sweet over salty foods: true or false?
• I taught myself to swim as an adult: true or false?
• I could do this all day: TRUE. ?

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“We’re booked up, but hit reply to get on the waitlist!”

Let your readers know how they can work with you! This sounds so obvious, but it’s something that we have to repeat time and again. How far in advance are you booking? What does the process of working with you look like? Is there something that folks can purchase from you right now?

Your audience needs to know this stuff before they’ll take action! And it’s too easy to let this one slip.

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3 Things You Can Post This Week :: September 20-26

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“Alll the warms & fuzzies when we get feedback like this.”

You can talk about the benefits & results of working with you till you’re blue in the face, but none of it goes as far as a testimonial. Sprinkle these through your content as they come through so your audience knows that a thrilled client isn’t the exception, it’s the rule.

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“3 lies that are holding you back from [what your clients want]”

I’m sure you see your audience having the same misconceptions about their problems time and again. When they start to feel stuck & overwhelmed, where do they get caught in the weeds? Help them bust through some frustrations, or save time & money. Keep it positive!

Example: 3 lies that are holding you back from success on social media. 1 | Using scheduling apps tanks your engagement. Nope, nope, nopity nope nope nope. First up, it literally makes no difference. Secondly, EVEN IF IT DID… we’d still recommend using them. Why? Being consistent is one of the most important things on social media, so if there’s a tool that’ll help you do that, it’s 1000% worth it. Etc.

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My go-to reads / podcasts for [your audience—moms, entrepreneurs, brides, etc]

Share a few books or podcasts that you’ve enjoyed or found helpful recently. Remind them to double tap if they wish they were curled up with a good read right now! (or share their favourites too)

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3 Things You Can Post This Week :: September 27-October 3

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“Friday mood. Also known as happy place.”

Share a few things that make you happy… scented candles, hot tea, coziest cardigan, fun things to do behind the scenes at your business.

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“To do. Moisturize. Sign kids’ homework. Walk the dog. Call your mom. Shovel the snow. Squeeze in a home workout. Keep offspring alive. Maintain friendships. Keep inbox under control. You’ve got a lot on your plate.”

What does your perfect fit client’s life look like on a typical day? What about on a crazy one? Share a couple of quick tips to help them get through it—or even better, let them know exactly how your offer is going to make their lives a million times easier. (Don’t forget to tell them to purchase now! Don’t be wishy washy about asking for a sale.)

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“You have a to-do list… but what about a TA-DA list?”

Ask your audience when’s the last time they stopped & celebrated a win. What’s something—big or small—that your readers have accomplished this month? This year? High fives all around!

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