Here’s how you can blow your competition out of the water in 2022. Rock solid marketing is KEY when it comes to owning and building your business successfully, and we’re (obviously) pretty into it.
This framework, when implemented, is an asset that your business can use for years to come. And the best part? It takes literally zero work to scale this once you’ve built it!
Let’s hop in.
1. Brand Clarity
How clear are you on your brand message? Social media for social media’s sake is not going to get you very far. If you want maximum impact (which, duh) – it’s time to get down to the nitty gritty of your brand message.⠀⠀⠀⠀⠀⠀
The first rule of thumb is: don’t try to sound sophisticated or clever. Clarity is crucial!
- Start with the problem your potential client is facing. This is KEY, because it’s the hook that’ll get them interested.
- Once you have their interest, present yourself as their solution.
- And finally, cast a vision for what their life will look like after they purchase from you.
So the formula is: problem, solution, result. What do you provide? For whom? What’s in it for them?⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is what you’ll return to again and again (and again) whenever you’re doing anything in your marketing – and it’s also super handy to be able to pull a quick elevator pitch out of your pocket when you get to chatting with a new acquaintance. Well worth spending a bit of time on!