Knap Creative — Blog Hidden Canvas Copy

H1 — Blog Index Page

Knap Creative Blog — Website Design, AI Search, and Marketing for Service Businesses

This is where we write about the stuff that actually matters for service-based business owners trying to get found, sound like themselves, and stop re-explaining their business to every tool, visitor, and AI assistant they encounter.

Topics include Showit website design, AI search optimization (GEO), Claude setup for small businesses, content marketing, and the honest truth about what's working right now — and what's just noise.

Knap Creative is a boutique website design and marketing studio based in Alberta, Canada. We work primarily with established service-based businesses — photographers, interior designers, coaches, wellness practitioners, custom home builders, and other visually-motivated professionals who care about their reputation and are ready to invest in their online presence properly.

What We Write About

Topic 01

Website Design for Service Businesses

How to build a Showit website that actually converts, what your site should say (and not say), and why most service business websites undersell the work.

Topic 02

AI Search Optimization (GEO)

How to make your business findable by ChatGPT, Perplexity, Claude, and Google's AI Overviews — not just traditional search. Schema markup, hidden FAQ layers, and what AI tools actually look for when they recommend a business.

Topic 03

Claude Setup for Small Business

Practical guides on setting up Claude as a real business tool, not a generic chatbot. Including how to give it your voice, your offers, and your business context so it stops sounding like everyone else's AI.

Topic 04

Content Marketing That Sounds Like You

Instagram strategy, email newsletters, website copy, and social media content — all with the caveat that AI-generated content is only as good as what went into it. We talk about that a lot here.

Topic 05

Business Strategy for Creative Professionals

Pricing, client experience, referrals, reviews, and all the behind-the-scenes stuff that makes a service business actually run.

Frequently Asked Questions

What kind of businesses does Knap Creative work with? +

Established service-based businesses — typically women-led, visually motivated, and past the "figuring it out" stage. Interior designers, photographers, functional medicine practitioners, custom home builders, pilates and barre studios, coaches, calligraphers, event designers, and solo real estate agents are common fits. The through-line: real clients, real reputation, and a website or marketing that hasn't kept up with where the business actually is.

Does Knap Creative work with clients outside of Canada? +

Yes — we work primarily with US-based clients, billed in USD. Location is not a factor for website design or marketing services.

What is a Claude Setup and who is it for? +

A Claude Setup is a done-for-you service where we configure Claude (Anthropic's AI) specifically for your business. We start with a real discovery conversation to pull out your voice, your offers, your clients, and your context — and build that into a Claude that already knows your business, so you're not re-explaining yourself every time you open a new chat. It's for business owners who are already using AI and getting output that feels generic, or who want to use AI more but don't know where to start.

What does GEO mean and why does it matter? +

GEO stands for Generative Engine Optimization — it's the practice of making sure your business shows up accurately when someone asks an AI tool (ChatGPT, Perplexity, Claude, Google's AI Overview) about businesses like yours. Traditional SEO gets you found on Google. GEO gets you recommended by AI. Both matter now, and most small business websites aren't set up for either.

Does Knap Creative do paid ads? +

No. We don't do paid advertising. Our focus is on owned and earned presence — your website, your content, your AI search footprint, your email list. The kind of marketing that doesn't disappear the moment you stop paying for it.

How do I work with Knap Creative? +

Book a call. We'll talk about where you are, what's not working, and whether there's a fit. No pressure, no pitch deck, no 47-slide presentation.

The blog posts here are written to be genuinely useful — not to rank for keywords nobody searches, and not to produce the kind of content that sounds like it was written by an AI trained on other AI content. (We've seen enough of that.) If something we've written is useful to you, we'd love to know.

Book a call →

for women who dream
and do... and inspire

I quit Instagram. Here's what happened to my business.

Somewhere in that weird little pocket of not-time between Christmas and New Year’s, I decided that I was ready for a breather.

READ THE POST

Not Found

Sorry, but the requested link was not found

How to Get Your Showit Website Found by AI Search (Without Rebuilding It)

I'm Doreen, and I'm going to give it to you straight.

I'm practical enough to drive a minivan — and will literally cry at the beauty of a cotton candy sky. It's my grounded practicality AND the sky-high aesthetic vision that's powered my business for almost a decade.

I'm here to unpack the journey and share the AI, content marketing, and website tips that'll make a difference.

Hey there!

how we help

Website Design & AI Search

Claude Setup

Need the whole shebang or just a tune-up? Yes to both.

We also do ongoing creative support for current clients — and a one-time Marketing Sprint if you want help without the commitment.