When’s the last time you sat down and spent an hour on your hashtag strategy? If your answer is “uhhhh…” hang on a sec. ? It is absolutely worth an hour of your time. Think of hashtags like search engine optimization (but less scary). Hashtags catalog your content so that users who are searching for Your Thing can easily find it. Add them into your posts and you’ll see increased traction for sure!
Okay, you’ve got the gist – but how do you go about finding hashtags for your posts? You used to be able to pull up a hashtag in the app and find related ones that way, but Instagram removed that feature back in 2020. Here’s what you can do instead:
The next step is to find out which hashtags are actually working for your account! There are two ways to do this – the first way is easier, but it doesn’t work for everyone. (I used to be able to do it and I can’t anymore, which is a bummer. Luckily there are other ways!)
Confused AF by this explanation? Watch the video here.
If that doesn’t work for you, try this:
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