- How much do you want to make on this launch?
- Jot down a list of all of your offers & their price points.
- Then, take note of your expenses.
- What looks like it’ll be profitable? How many of each product do you need to sell to meet your goal?
- List out important dates: open for pre-orders, launch day / week, etc.
- What platforms can you commit to showing up on, and how often?
- Who are you speaking to? I know, you’ve probably done a thousand “ideal client avatar” exercises already. But what are five things you know for sure about who your perfect fit client is? And who she is not?
- What’s getting on her nerves? What are the little things that make her sigh and roll her eyes a thousand times a day? Maybe it’s having to bundle her kid into the car seat while holding onto a sippy cup, car keys, diaper bag, and five stuffed animals. Maybe it’s having to wake up the baby to bundle said kid into the car seat for kindergarten drop-off. Maybe it’s her pup barking up a storm while she’s trying to record a podcast episode. These don’t have to be big! The smaller & more specific, the better.
- How can you help? This can be your paid offer, but it doesn’t have to be! Maybe you just bought a gigantic backpack with legs that’ll solve all of her car seat problems. Maybe you found a dog treat that’s worked wonders for your own pup. If it’s going to brighten her day, you should talk about it.
- What are some common hesitations people have before purchasing a product like yours?
- What about limiting beliefs that might be holding them back from a purchase?
- Do you have testimonials, case studies, or other social proof?
- What are they irritated or struggling with?
- Why is your product different from the others?
- What small wins can you give them?
- What are some FAQs?
Even if you’re launching in a saturated market, you’ll need a launch plan that’ll get you noticed. Here’s how you can create one. Key word here: plannnnity plan plan plan. Your content calendar has to match up to your sales goals, or you’re going to waste a whole lotta time. That’s why we need to […]