Here’s how to build a timeless, memorable, true-to-you brand. Have you ever felt those jeans that used to be oh-so-comfy are getting a little snug? Or regretted that haircut you had as a teen… even though it felt SO GOOD at the time?
Sometimes, you outgrow things. (And that’s not necessarily a bad thing!)
The same goes for your brand. What worked for you in the past may no longer be serving you. As your business “grows up,” so should your brand.
Now, that doesn’t mean that you need to get a new logo designed every 3 years. Your brand is so, so much more than that! In fact, if you remove your logo from your website, your product, and your ads – your clients should still know that it’s you.
It’s time to give your logo a break and focus on delivering a beautiful, cohesive customer experience from start to finish.
Clarity is crucial to every successful brand – and it’s impossible to effectively run a business without it. It’s in every convo you have, every caption that you write, and every image that you style. If there’s a part of you that gets nervous when someone asks what you do (and maybe you’re not quite sure exactly what motivates clients to work with you), this workbook will help you suss out your spot in the marketplace and help you craft a brand that blazes with what is special about you!
Every touchpoint that a client has with you is a part of your brand – from the time they discover you, right through to the first sale, and beyond!
The fact is that people buy from those that they know, like, and trust. Consumers are savvier than they’ve ever been before – and at the end of the day, that’s the difference between your business making great money, and not making money at all!
The more consistently you show up, the more quickly your readers will learn to know, like, and trust you – and of course, transition into customers.
A quick way to get the ball rolling is to jot down 2-3 adjectives that describe how you want your brand to feel. Then choose fonts, graphics, illustrations, colours, and tone of voice that convey that feeling to your readers.
They need to be able to recognize in an instant that this business is you, and that comes down to consistency.
When you’re a multi-passionate creative, things can get hairy fast. Here’s how to get out of the fog and move ahead with a clear, purposeful brand!
You don’t need to hire a designer to have knockout visuals for your brand. Here’s a quick list of tools that’ll help you create polished graphics on the fly!
Creating a strong brand is a long term strategy, but it’s one that can truly elevate your business. It’ll help you stand head & shoulders above your competition, build your credibility, and work with the dreamiest of dreamy clients.
To your sweet success!
Doreen & Carolyn
Sometimes you’re just too dang busy bringing home the bacon to sink hours upon hours into your social media. Meet our handy dandy marketing toolbox!
It's time to stop wasting your effort on anyone and everyone, and finally (finally!) get clear on your ideal client. Boost your sales AND love your job again!
The thing keeping you from success ISN'T lack of consistency, organization, or time. You need clarity on your goals and a strategic plan that you implement.
If you're checking all the boxes to get the word out about your business, but not seeing a steady flow of clients, it's time to nail down a marketing plan.