I know I KNOW it’s only juuuust the beginning of fall… and if you’re one of those folks who breaks out in hives because winter is just around the corner, this email is a bummer. Biggest hugs for you my friend.
But! The truth is, if you haven’t already started prepping for the holiday season it’s time to start.
Scrambling last minute to get your s*** together is not where you want to be. Here are a few things that you can do to prep for a unique holiday season!
You don’t want to be the gal who shows up only when she’s looking for the sale, aka Black Friday. NOW the time to provide helpful content & work on building those relationships. You want your perfect fit clients to be leaning forward in their seats to hear more from you when you’re ready to promote.
We’ve got a few tricks up our sleeve for this one—here’s how to do it (instead of just saying you’re going to do it):
Make the process as easy and frictionless as possible. Ensure that browsers have easy access to FAQs. Your digital presence will make or break your holiday season this year, so make sure it’s up to snuff!
Give your clients the option to send their gifts directly to the recipient. If you have a physical product, offer to gift wrap and pop in a hand written note so that they don’t have to venture out. Convenience is going to win big in 2020.
“But I don’t want to be salesy!” is something I hear – and feel – often, so here’s a little kick in the pants for all of us. Here’s the thing. There is somebody out there, right now, who is wishing for the product that you offer.
If you’re in business, you’re solving problems and making lives better. Take some time to dig into these questions, and come up with a plan to sell a thing… and stick your neck out. THIS WILL HELP YOU SELL.
Not asking for the sale means that you’re depriving them of a better version of their lives. I’m gonna say it – it is actually selfish to NOT give people the opportunity to buy from you, simply because you’re avoiding discomfort.
Listen. I get it. It’s freaking terrifying.
But at the end of the day, it’s up to us to stop making it so dang personal.
Nobody will move if you don’t ask them to – but if you guide your audience through their own success story, they’ll follow you anywhere. Go get ’em! ??
It's time to stop wasting your effort on anyone and everyone, and finally (finally!) get clear on your ideal client. Boost your sales AND love your job again!
The thing keeping you from success ISN'T lack of consistency, organization, or time. You need clarity on your goals and a strategic plan that you implement.
If you're checking all the boxes to get the word out about your business, but not seeing a steady flow of clients, it's time to nail down a marketing plan.