How to Write ENGAGING Social Media Content

How to Write ENGAGING Content Let’s talk about ENGAGEMENT for a sec. We hear so many people every single day worrying about their engagement on social media. Guys, here are some things you can do – starting today! (Don’t worry… they’re pretty easy.) 1. Start small. Don’t expect your audience to pause their scroll for an entire minute to answer a profound question you asked about them. We’re not here to share our deepest, darkest secrets – we’re here to be educated, inspired, and entertained. 2. Don’t just blather on about yourself. Think of your social media as a customer service platform rather than a promotional platform. Show up to HELP your audience! 3. Call your audience to action. Sometimes we need to be told that your latest post is worth saving / sharing / double tapping. There’s no need to do this on every single post, but if it flows with the content you’re providing don’t hesitate to give us a little nudge in the right direction! 4. Post content that’ll spark a conversation. No need to chit-chat about the weather – ask us for an opinion and we’re much more likely to pause & reply.
When we DO comment on your post, put some effort into a reply! Getting a sentence or two out of your audience is a pretty big ask, and if all we get is a “heart” in return – well, that kinda sucks. Those comments are gold and when your audience is making an effort to chat with you WHY ARE YOU NOT TALKING BACK?!! (I get a little fired up about this one ?)
This is the tip of the iceberg, but it all comes down to showing up to SERVE.
Sometimes you’re just too dang busy bringing home the bacon to sink hours upon hours into your social media. Meet our handy dandy marketing toolbox!


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