What is an Instagram Broadcast Channel?

Hi, we're Knap Creative

What the heck is an Instagram Broadcast Channel? Don’t worry, we’ve got the 411!

Imagine being in the loop with all the latest updates on all of your favourite accounts — no riff-raff. You’ll know when they’re working on exciting new projects, promoting awesome new services, or even when there’s an open appointment in their busy schedule.

Now imagine knowing that close to 100 percent of your most loyal followers are FOR SURE going to see that stuff from you.

Pretty cool, right??

That’s where broadcast channels come in!

The reason that your stuff doesn’t get lost in the feed or an endless loop of stories is that you’ve got a cozy spot right in your DMs for your IG fam. All you have to do is go into your Messages, hit the little Compose button in the top right corner, and you’ll see the option to create a Broadcast channel on the top right corner.

So how can you use this fancy shmancy tool to your advantage? 

Here are a few ideas: 

👉 Share focused content with your followers to inspire them. 

Fitness accounts — remind us every couple of days to pop a few squats or jumping jacks to keep the blood pumping when we’re just sitting here scrolling,

Social media managers — share the latest platform updates (but curate them so we don’t get overwhelmed),

Or you can take a page out of Mel Robbins’ book & just share little snippets of inspiration as they come to you.

👉Become the go-to expert in your field, whether it’s a specific niche you’re passionate about or something you excel at in your business. You can use your broadcast channel to teach your community the tricks of the trade and show them how they can do the same. And hey, while you’re at it, give your business a little shout-out too!

Here’s what else you need to know:

We also found a few surprises in our channel — they’re public and searchable, which is amazing! Anyone can find you!

You should also know that broadcast channels are also a one-way conversation (sad trombone) — your followers can react and vote on polls, but unfortunately, they can’t chat directly with you. We still think it’s a fantastic platform to niche down your biz, engage with your audience, and most of all, establish your expertise.

Who can truly benefit from a broadcast channel? Photographers, boutique owners, graphic designers, fitness enthusiasts, and guess who else? YOU!

It’s as simple as deciding on your first topic and tapping that “go live” button. (And let us know when you do so we can come join the party 🎉).

x