Some of you have lost your jobs. Some of you can’t get out there and do your job. Some of you have kids, and no childcare, and that makes your job really freaking hard. We hear you. We see you. If there is anything we can do to support you, please do not hesitate to reach out.
But! There is SO MUCH that hasn’t changed at all in the marketing game. What you do today is going to determine where your business is in 3, or 6, or 12 months. Here’s where to start –
Once you have a handle on that, you will have so much more headspace to do business-y things.
There is zero shame in applying for financial assistance. We’re all in this together, and when you physically cannot show up and do your job… that’s what it’s there for.
Here’s what’s available for Alberta, Canada business owners:
More info on Alberta website right here!
Reduce your expenses wherever you can. What subscriptions can you cancel?
Make a checklist of your monthly bills and commit to hanging out on hold for most of a day. Call all of your service providers and see what they can do for you.
(It’s great to do this once or twice a year regardless of your financial situation!)
I know it’s tough to be proactive when you’re scared of cancellations, but your clients are much LESS likely to cancel if you reach out sooner rather than later. It’s up to you to take the lead on this conversation – don’t wait for them to take the initiative! If you haven’t yet, reach out to them. See how they’re doing and ask how you can support them.
Honeybook has some great email templates right here if you need a place to start, but a quick phone call would do the trick too.
Whether it’s systems in your business or a basic routine that’ll keep your days moving forward – get it down.
2020 might be a slow year, but 2021 will make up for that! Get systems in place to ensure that you’re prepared to take on all the work you can next year.
How can you make booking easier? How can you streamline your processes? What have you had on your to-do list for ages, but haven’t gotten around to?
Today is the day.
We understand that there’s only so much of you to go around, so if you’re at max capacity and don’t have it in you to create any content just yet take a beat on that.
But! That doesn’t mean that you can’t nurture your community! They are, without a doubt, spending time on social media right now… so meet them where they’re at.
Pop in for 10-15 minutes per day and chat with folks you’d love to work with or people working in a similar space to you. (And we don’t mean double taps and emojis – leave no doubt in people’s minds that you are not a bot!)
If you’re ready to post some content and you’re not quite sure where to start, the Social Shakedown will give you more ideas than you know what to do with. Here’s what’s in it:
We have provided an AMAZING list of goodies to keep you occupied, productive, and thriving even in the midst of uncertainty right here. Do the things that your future self will thank you for.
Big hugs, friend.
It's time to stop wasting your effort on anyone and everyone, and finally (finally!) get clear on your ideal client. Boost your sales AND love your job again!
The thing keeping you from success ISN'T lack of consistency, organization, or time. You need clarity on your goals and a strategic plan that you implement.
If you're checking all the boxes to get the word out about your business, but not seeing a steady flow of clients, it's time to nail down a marketing plan.