How to Create a Social Media Strategy That Makes Sense For Your Business

The biggest reason that people get stuck and cannot make lasting changes to their marketing strategy is because we struggle to create new habits. It happens to everyone, and if that sounds like you – trust me, you’re not alone.   You start out with such good intentions, but more often than not, it doesn’t […]

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How to Sell Without Being Opportunistic

  Here’s what I know about you. If you’re worried about this, there’s a solid chance that you have nothing to worry about… your heart is in the right place. You are genuinely looking to serve your audience. Whether you’re putting out free information or a paid offer, the concept remains the same. Your people […]

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The Four Pillars of Profitable Social Media Accounts

  Getting more followers, likes, and comments does not mean that you’ll get more sales! One of the most common misconceptions people have about social media is that they need more engagement to get more sales. Nope. You can stop obsessing about those things TODAY. Instead, focus on having more conversations. That’s it. Double down […]

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When You’re Stuck on What to Post on Social Media

    “But I don’t know what to post! What do I put into my email newsletter?! I have nothing to say in Instagram Stories!” We hear this all the time. All. The. Time. And you guys, this can be SO EASY. All you need to do is come up with a few themes or […]

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Three Reasons You’re Not Reaching Your Goals

It’s EXACTLY THE MIDDLE of the year.⁠ ⁠ Well, probably. It’s close. Here’s a friendly reminder that every day is a great day for a fresh start. If you’re ready for one, mid-year is a great time to re-assess! A new year or big event in your life has the capacity to trigger change… BUT […]

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How to Write Effective Content — Quickly and Well

Step 1: Choose a Topic I keep a running list of topic ideas in a notebook. When it’s time to sit down and create content, I have a wealth of ideas to choose from! But let’s say you don’t have this magical little notebook. (Even though you will, a month from now – right?) When […]

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