menu

Disclaimer before we start: I say “older” but it’s kinda like that whole thing where if you’re 35+ you’re considered a geriatric millenial. Everything is relative. Women aged 40+ who have a million priorities on your plate, I’m talking to you! Navigating the world of social media can feel like a daunting task, especially for […]

Looking for the secret to master a solid social media bio? Let’s get to it! First up, what’s the difference between a great bio and one that’s not going to do anything for you? First, optimizing your bio is going to get you more followers — and more taps through to your site! More engagement […]

It’s officially Back to School season, and with that comes a desire to schedule everything and jump right into routine with both feet, amiright?  We know you have a TON of to-do’s on your list right now (including finding Gwendolyn’s other shoe she swears she brought home in June) and we want to be part […]

People use Pinterest to plan for the future — and that means that as a business owner, you need to know what’s coming up next. Right now they’re searching for easy lake food options, rainy-day craft ideas for their toddlers, and the biggest category trend for this summer? “Let’s get together.” (We’re into it.)  So […]

What the heck is an Instagram Broadcast Channel? Don’t worry, we’ve got the 411! Imagine being in the loop with all the latest updates on all of your favourite accounts — no riff-raff. You’ll know when they’re working on exciting new projects, promoting awesome new services, or even when there’s an open appointment in their […]

It’s officially July, and with summer comes a burst of energy and excitement that’s impossible to resist. Cold brew with a hint of sweet cream, anyone?! We know you want to spend your days poolside with the kiddos, NOT racking your brain for social media content. But if you ghost your community completely, you’ll have […]

The holiday season always seems to be a bit chaotic. You’re stringing lights, decorating the tree, buying (and wrapping💀) all the gifts, baking treats, cooking for (what seems like) hundreds of people, and so much more. Basically, you’re busy, stressed, and don’t have a lot of time to think about your goals right now. I […]

One of the biggest shifts I’m predicting in social media for 2023 is content that lives longer, so we can all get off of that dang hamster wheel. BACK TO BASICS. Let’s streamline things. It’s about time, amiright? First things first, QUIT creating content that’s going to expire in five seconds. That’s right. Instead, create […]

Fall is proof that change can be freaking BEAUTIFUL. Things may be a little topsy turvy right now, so leave room in your content plan for encouragement & inspiration… we’re going to need it! October is the perfect time for learning, resilience, and ending the year strong, so if that fits in with your offers, go […]