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Here’s the anatomy of an engaging Instagram post… it really works — I’ll prove it! This morning, I did an instant Instagram audit and the results were… well, actually dismal. My official engagement rate on Instagram has never been lower than it is today.  But! Let’s be real — at the end of the day, […]

Here’s the anatomy of an engaging Instagram post… it really works — I’ll prove it! This morning, I did an instant Instagram audit and the results were… well, actually dismal. My official engagement rate on Instagram has never been lower than it is today.  But! Let’s be real — at the end of the day, […]

Ahhhh, September. The fall new year. Kick this season off on the right foot and grab these Instagram caption ideas for September. You’ll have this month’s social media content done and dusted SO FAST! We’re feeling fired up & fresh for a new season—and we’re not broke and exhausted from the holidays, so it’s pretty […]

Ahhhh, September. The fall new year. Kick this season off on the right foot and grab these Instagram caption ideas for September. You’ll have this month’s social media content done and dusted SO FAST! We’re feeling fired up & fresh for a new season—and we’re not broke and exhausted from the holidays, so it’s pretty […]

Looking for reel ideas to use this fall? Friend, you are in the RIGHT PLACE! Here are 3 free Instagram reel ideas you can use this fall. Reminder: Keep your reels bite-sized. Wait, no. They should be NIBBLE sized. Like, if you have a regular post that’s three bullets, your reel will be one of […]

Is there even a week that passes these days without Instagram rolling out a new feature? It feels like a stretch – so it’s no wonder if your head is spinning with all of the bells & whistles that are thrown at you every day! Let’s take it right back down to the basics so […]

When’s the last time you sat down and spent an hour on your hashtag strategy? If your answer is “uhhhh…” hang on a sec. ? It is absolutely worth an hour of your time. Think of hashtags like search engine optimization (but less scary). Hashtags catalog your content so that users who are searching for […]

What’s most important: likes, comments, saves, or shares?  Not one of these things is more heavily weighted in the Instagram algorithm – their level of importance just depends on your goals. If your goal is to nurture your audience, saves tell Instagram that your content is valuable and that means they’ll push it out to […]

“Yesterday’s reel got over 1000 views in 20 minutes, and today’s is stuck at 60. What gives?” Yeah. I know. It’s so freaking hard to know what’s happening without any insights! Fingers crossed Instagram rolls those out soon… but in the meantime, here’s what you can look at to make some sense out of why […]