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  Getting more followers, likes, and comments does not mean that you’ll get more sales! One of the most common misconceptions people have about social media is that they need more engagement to get more sales. Nope. You can stop obsessing about those things TODAY. Instead, focus on having more conversations. That’s it. Double down […]

    “But I don’t know what to post! What do I put into my email newsletter?! I have nothing to say in Instagram Stories!” We hear this all the time. All. The. Time. And you guys, this can be SO EASY. All you need to do is come up with a few themes or […]

That’s a doozy of a question (that we get asked all the time). The short answer: it varies.⁠ ⁠ But let’s be real, the short answer is a cop-out.  Let’s break it down.⁠ ⁠ The first question you need to ask: what are the deliverables? How many posts are you getting per week / month? Is […]

    When someone is considering purchasing your product or service, they’re going to pause and weigh the cost you’re asking against the benefits you’re promising.  “What’s in it for me? Is it worth $9 to purchase this hair creme and have curly, shiny locks… or should I just live with it the way it […]

You know how you have your best ideas in the shower? You’re mindlessly scrubbing your knees when – bam! – you come up with the perfect way to word that email or have a breakthrough on that glitch that’s been bugging you all day. It sounds crazy, but your brain is not its most active […]

As a creative entrepreneur, it is SO EASY to get sucked into the vortex of more, more, more things that you can do… and that often translates to shiny object syndrome, comparison, and lack of focus. Yuck. Here are three steps to help you stay focused on one idea, one product, one service, for long […]

If you’re just on social media because you feel like you “have to” – chances are you’re just adding to the noise. It’s time to stop spinning your wheels, show up intentionally, and start getting results! Here are three reasons that your social media might not be putting any dollars into your jeans. Reason #1 […]

Ready to throw in the towel because nobody is seeing (much less engaging) with your content? Pull up a chair, friend. This post is for you. We’re going to dig right in and tell you something that you might not know about algorithms. The first thing that you need to know (and the biggest thing […]

Writing for the Internet is NOT like writing an essay for English class in 1999.⁠ ⁠ Your words should be skimmable—paragraphs are okay, but make sure that you chunk out the super important stuff in bullet points or quick sentences.⁠ Be concise.⁠ ⁠ We don’t want rigid, buttoned up sentences. We want to know there’s […]