Weekly Trends Report, Pinterest

People use Pinterest to plan for the future — and that means that as a business owner, you need to know what’s coming up next. Right now they’re searching for easy lake food options, rainy-day craft ideas for their toddlers, and the biggest category trend for this summer? “Let’s get together.” (We’re into it.)  So […]

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What is an Instagram Broadcast Channel?

What the heck is an Instagram Broadcast Channel? Don’t worry, we’ve got the 411! Imagine being in the loop with all the latest updates on all of your favourite accounts — no riff-raff. You’ll know when they’re working on exciting new projects, promoting awesome new services, or even when there’s an open appointment in their […]

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What to Post on Pinterest in December

The holiday season always seems to be a bit chaotic. You’re stringing lights, decorating the tree, buying (and wrapping💀) all the gifts, baking treats, cooking for (what seems like) hundreds of people, and so much more. Basically, you’re busy, stressed, and don’t have a lot of time to think about your goals right now. I […]

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Why SEO is Important for Your Social Media Marketing

One of the biggest shifts I’m predicting in social media for 2023 is content that lives longer, so we can all get off of that dang hamster wheel. BACK TO BASICS. Let’s streamline things. It’s about time, amiright? First things first, QUIT creating content that’s going to expire in five seconds. That’s right. Instead, create […]

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What to Send in Your Email Newsletter

Really, it’s yours. You can talk about what you learned the last time you went go-karting. You can send a GIF of yourself picking your nose. Whatever you want – they’re your e-mails. I sent one of these e-mails last week, so if either of those things sound like your jam, take a gamble and […]

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Instagram Caption Ideas for Halloween

Fall is proof that change can be freaking BEAUTIFUL. Things may be a little topsy turvy right now, so leave room in your content plan for encouragement & inspiration… we’re going to need it! October is the perfect time for learning, resilience, and ending the year strong, so if that fits in with your offers, go […]

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Your Marketing Timeline for a Successful 2022 Holiday Season

I know it feels like it’s a hot minute till the end of the year, but NOW (well, yesterday, really, but I get it — life gets in the way) is the time to prep for your Q4. Here’s a quick checklist for a less-stressful holiday season. SEPTEMBER nail down your promotions for this year […]

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Prioritizing Rest in a World Where Productivity Reigns

When you love what you do, it can be so freaking hard to turn your brain off. Saying no is next to impossible, because not only are you doing what you love — you’re getting PAID for it! How great is that?! It’s pretty freaking great. But! (There’s always a but.) I also know from […]

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Bump Your Reach on Instagram

Remember the days when you could post your (poorly filtered) Costco hot dog on Instagram, without a caption, and get 30 likes? Yeah, me too. We didn’t know how good we had it. The platform has become a beast, but rest assured it’s still possible to reach new eyeballs and convert them into clients – […]

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